Managing Director, Marketing & Communications Last Updated: 8/8/2...
EdReports - Mission, Kansas, United States,![EdReports](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Last Updated: 8/8/2024Position: Managing Director, Marketing & CommunicationsLocation: RemoteEmployment Type: Full-timeReports To: Chief External Affairs OfficerDirect Reports: Lead, Managing Editor, Lead, Content Strategy, Lead, Digital Marketing & Advertising DigitalSalary Range: $129,000 - $139,000Apply By: 9/6/2024MissionEdReports.org is at the forefront of the curriculum reform movement. By increasing the capacity of educators to identify and demand the highest quality curriculum, EdReports.org is both disrupting a multibillion-dollar market and transforming the way students are taught and ultimately perform. With the firm belief that what is taught matters and that all students deserve high-quality materials, EdReports.org publishes free, online, evidence-rich reviews of instructional materials.Purpose of PositionThe Managing Director, Marketing & Communications at EdReports plays a crucial role in the External Affairs office. We are seeking a transformational professional to elevate our brand's thought leadership, anticipate opportunities and reputational risks, and navigate ambiguity as the organization scales into its next phase. This individual will oversee all external communications, including branding, marketing, content development, website strategy, media relations, advertising, and social media. Reporting to the Chief External Affairs Officer, the Managing Director will work closely with the executive team, organizational spokespeople, and external stakeholders such as funders and partners.The ideal candidate is experienced in both creating and curating thought leadership. They can peer into the future, distinguish between signal and noise, and understand what is important. They know how to identify the organization's needed ideas, target audiences, and plan effective communication.The Managing Director will develop, implement, and evaluate a strategic communications and marketing plan aligned with the EdReports 2023–2027 strategic plan, advancing our mission to provide high-quality instructional materials for students and teachers. This role also includes overseeing a team of three senior staff members.Key Responsibilities & OutcomesStrategy Development, Planning, Implementation, and Production - 50%Lead the development and implementation of a multichannel national marketing and communications strategy aligned with EdReports’ 2023-27 strategic plan and annual OKRs.Oversee the development of EdReports messaging by creating talking points, FAQs, and handling tough Q&As.Design and implement a sophisticated constituent tracking and conversion strategy.Collaborate with Development, Product, and Technical Assistance staff to create and edit materials.Serve as editor-in-chief by collaborating on content plan development.Lead an iterative website strategy in partnership with web development staff.Spearhead the execution of marketing campaigns.Lead media relations efforts to promote major EdReports initiatives.Coach the executive team and key spokespeople in media preparedness.Thought Leadership - 20%Partner closely with the Chief External Affairs Officer to set the direction for multi-year thought leadership efforts.Define and implement a multi-channel approach across all content areas.Manage staff thought leadership efforts, promoting an environment of shared success and teamwork.Build meaningful relationships with industry stakeholders.Develop and implement annual thought leadership OKRs.Team Management - 20%Supervise, coach, and evaluate the MarComms team.Lead and participate in key External Affairs office and sub-team meetings.Contribute to oversight of budget and capacity needed to execute projects.Support staff development through a robust performance management system.Organizational Contribution – 10%Contribute to the overall strategic direction of the organization.Lead and support cross-functional teams on projects as needed.Key QualificationsMarketing & Communications Strategy Development10+ years of leadership experience in strategic communications and multichannel marketing.Exceptional writing, editing, and proofreading skills.Expert knowledge of multi-channel marketing strategies.Thought LeadershipDemonstrated experience in developing and leading thought leadership efforts.Team Management6+ years of managing and coaching teams to achieve ambitious results.Mission Alignment and Organizational ContributionA Bachelor’s degree is required.The salary for this position is $129,000 - $139,000 annually. We know the importance of living a fulfilling, healthy life–both professionally and personally. That’s why some of the benefits we offer include:160 hours of PTO that is prorated to the employee’s start date.3 personal days.EdReports pays for 90% of health care for both the employee and their immediate family.401k that new hires become eligible for after six months of employment.21 days of paid holidays and office closure days in 2024.Travel - up to 10%National travel will occur related to organizational needs and for professional learning, as needed.We Value All VoicesEdReports is committed to equal-employment principles and recognizes the value of committed employees who feel they are being treated in an equitable and professional manner.
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