AD Sales Enablement Marketing
The Hartford - Hartford, Connecticut, us, 06112![The Hartford](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Hartford
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Overview
Collaborate internally with Marketing Leads, Subject Matter Experts, and members of Sales and Account Management to ensure we are positioning and presenting our value proposition as effectively as possible.Using an agile test-and-learn methodology, partner with the broader team and external agency to envision, launch, enhance and maintain the sales and customer experience platform and associated omni-channel marketing deliverables.Become the team expert on using a CMS to enhance and maintain content on the marketing platform.Develop engaging and effective slide content, bringing technical topics to life.Support the execution of our absence claims experience narrative in all marketing deliverables.Support the tracking and analytics of deliverables to understand effectiveness and inform future iterations.Qualifications:
5+ years marketing, insurance industry experience preferred.Bachelor’s degree required.Ability to work in a matrixed environment with diverse business teams such as sales, account management, claims, strategy and more.Proactive, adaptable, comfortable with ambiguity.Superior communication skills, both oral & written.Proven ability to convey technical topics with clarity and excitement.Strong PowerPoint skills.Detailed project manager.Excellent interpersonal skills.Must adapt well to new technology.Belief in test, learn, pivot.Preferred skills:
Although this is not a graphic design role, this person should have an aptitude for design.Experience using a CMS.Light video editing.Compensation:
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is: $98,080 - $147,120.Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age.
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