Mariani Enterprises LLC
Marketing Manager Job at Mariani Enterprises LLC in St Paul
Mariani Enterprises LLC - St Paul, MN, United States, 55130
Work at Mariani Enterprises LLC
Overview
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Overview
Work With The Best
We are building the premier outdoor living company in the country by creating a "family of family companies" across the nation. Now you can build your landscaping career with the best, working in one of our many company locations nationwide. Learn from the top experts in the field and work on some of the country's largest and most complex landscape projects. Take advantage of opportunities to share and exchange best practices across our network. The opportunities are endless.
Summary: The Marketing Manager position is responsible for developing and implementing strategic marketing initiatives to generate leads, attract new clients, and promote the company's landscaping services. This role oversees digital marketing, social media, content creation, and public relations while ensuring brand consistency and alignment with business goals.
Duties:
Minimum Qualifications: Proven experience in marketing, preferably in a similar industry or role. Strong knowledge of marketing principles, tactics, and best practices. Proficiency in using marketing tools and software, such as CRM systems, analytics platforms, and content management systems. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Strong analytical skills and ability to interpret data. Ability to work effectively both independently and in a team environment. Flexibility and adaptability to changing priorities and deadlines. Familiarity with digital marketing techniques and platforms is highly desirable.
Educational Requirements: Bachelor's degree in marketing, business administration, or a related field (or equivalent work experience)
Physical Demands: Position is primarily administrative in nature with extended periods of sitting. Should be able to lift under 20 lbs. Must be flexible with schedule. May require early morning or late afternoon hours at times. Will require travel to other locations or jobsites.
Work Environment: Primarily inside a temperature-controlled office building. Occasional exposure to exterior elements (i.e., pollen, chemicals, cold and heat etc.).
The Perks
Pay Transparency
Mariani Enterprises LLC is committed to pay transparency and equity among all employees and provides employees with an environment where pay transparency and dialogue on compensation are allowed. Mariani Enterprises LLC complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.
Position Range:
$85,000 - $105,000
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Mariani Enterprises, LLC is proud to be an equal opportunity employer and does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.
We are building the premier outdoor living company in the country by creating a "family of family companies" across the nation. Now you can build your landscaping career with the best, working in one of our many company locations nationwide. Learn from the top experts in the field and work on some of the country's largest and most complex landscape projects. Take advantage of opportunities to share and exchange best practices across our network. The opportunities are endless.
Summary: The Marketing Manager position is responsible for developing and implementing strategic marketing initiatives to generate leads, attract new clients, and promote the company's landscaping services. This role oversees digital marketing, social media, content creation, and public relations while ensuring brand consistency and alignment with business goals.
Duties:
- Define marketing objectives and create strategic plans to achieve them. Identify appropriate marketing channels and platforms for reaching the target audience.
- Ensure consistent branding and messaging across all marketing materials.
- Conduct market research to identify target audiences, market trends, and competitors. Identify opportunities for growth, potential areas of improvement and provide insight and recommendations based on findings.
- Create, manage, and execute multi- channel marketing campaigns across digital, print, social media, email, and events incorporating SEO, SEM, PPC advertising, and social media marketing to drive engagement and lead generation.
- Develop and execute digital marketing initiatives, such as search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media advertising.
- Collaborate with internal teams and external partnerships to ensure seamless campaign execution within established budgets and timelines.
- Monitor and analyze campaign performance, website analytics, and key performance indicators (KPIs). Generate reports to measure effectiveness and adjust as needed to optimize results.
- Utilize social media platforms to post content such as blog posts, articles, videos, etc. showcasing the company's expertise and services, to build brand awareness, promote services, and interact with potential customers.
- Create engaging visual content, including photos and videos, that showcase landscaping projects and design concepts by organizing and overseeing photography shoots.
- Partner with Sales Management to craft compelling and strategic award submissions across all business service lines.
- Perform additional duties as assigned, with responsibilities and tasks subject to change as needed.
Minimum Qualifications: Proven experience in marketing, preferably in a similar industry or role. Strong knowledge of marketing principles, tactics, and best practices. Proficiency in using marketing tools and software, such as CRM systems, analytics platforms, and content management systems. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Strong analytical skills and ability to interpret data. Ability to work effectively both independently and in a team environment. Flexibility and adaptability to changing priorities and deadlines. Familiarity with digital marketing techniques and platforms is highly desirable.
Educational Requirements: Bachelor's degree in marketing, business administration, or a related field (or equivalent work experience)
Physical Demands: Position is primarily administrative in nature with extended periods of sitting. Should be able to lift under 20 lbs. Must be flexible with schedule. May require early morning or late afternoon hours at times. Will require travel to other locations or jobsites.
Work Environment: Primarily inside a temperature-controlled office building. Occasional exposure to exterior elements (i.e., pollen, chemicals, cold and heat etc.).
The Perks
- 401(k) plan with company match
- Medical insurance
- Dental insurance
- Vision insurance
- FSA/HSA
- PerkSpot
- Long-Term Disability and Life Insurance
- Paid time Off
- Tuition Reimbursement (after one year of service)
Pay Transparency
Mariani Enterprises LLC is committed to pay transparency and equity among all employees and provides employees with an environment where pay transparency and dialogue on compensation are allowed. Mariani Enterprises LLC complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.
Position Range:
$85,000 - $105,000
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Mariani Enterprises, LLC is proud to be an equal opportunity employer and does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.