Digital Marketing Specialist
Centrica Care Navigators - Kalamazoo, Michigan, United States, 49006Work at Centrica Care Navigators
Overview
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Overview
The Marketing Communications Specialist promotes Centrica Care Navigator’s brand and positive public image through written and graphic communication by identifying consumer behavior trends and generating creative ideas for communication methods and pieces.
Primary Duties
Assists the Marketing and Business Development Directors in the development of compelling content about Centrica Care Navigators through market research, writing, photography and photo editing and basic graphic design for use in presentations, on the website and through multiple social media channels.Design and oversee all aspects of our digital marketing including our marketing database, email, display advertising campaigns as well as management of Google Ad Grant account.Provides market research and tracking information by collecting, analyzing and summarizing data and trends. Evaluate important metrics that affect our website traffic, service quotas, and target audience. Provides data collected to support and to provide guidance to support our Community Partner Liaisons and other departments for data driven business strategies.Leads in the implementation of on-line marketing campaigns/plans through the agency website and use of social media including Facebook, LinkedIn, Google, etc. Monitors and assesses our on-line presence using web and social media analytics (e.g. Google Analytics). Composes, posts, manages, and monitors all social media postings and recommends strategies for expanding our social media presence. Identify the latest trends and adapt them to be used with Centrica Care Navigators branding strategies.Supports team in the maintenance and content development for the agency’s websites.Ensure all projects are completed as scheduled, within budget while meeting original objectives.Updates spreadsheets, databases and other tracking mechanisms with statistical, financial and other relevant information.Work with the marketing team to brainstorm new and innovative growth strategies.
Monday through Friday 8:00am - 4:30pm