Marketing & Communications Manager (College of Law)
Jacksonville University - Jacksonville, Florida, United States, 32290![Jacksonville University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Jacksonville University
Overview
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Overview
Position Title
Marketing & Communications Manager (College of Law)Department
College of LawStatus
Full Time/ExemptJob Summary
The Marketing and Communications Assistant Director will develop and execute marketingand communications campaigns and initiatives for the Jacksonville University Collegeof Law. This is a highly collaborative role that will work in tandem with enrollmentmarketing and admissions, advancement, communication, and alumni engagement teams,as well as college leadership and faculty to raise the profile of the College of Law.This position is a member of the enrollment marketing team and participates in allteam meetings, strategy sessions, and professional development with this group inaddition to that presented in the College of Law and receives direction on that teamfrom the Director of Enrollment Communications. This position will serve and supportall marketing and communications efforts including, but not limited to email, publicrelations and news, digital marketing, print marketing, search engine optimization,website design, graphic design, inventory ordering and vendor relations/management,and management/selling of “swag” inventory.Jacksonville University is a premier private institution in northeast Florida. Foundedin 1934, JU offers more than 100 majors, minors, and programs with over 2,000 undergraduatestudents and 1,000 graduate students. The Jacksonville University College of Law islocated in downtown Jacksonville, in a riverfront setting within easy reach of theAtlantic Ocean. Jacksonville is a vibrant, growing, and beautiful city with excellentopportunities for outdoor recreation.Supervisory Responsibilities
Supervision of student and temporary workers as necessaryDuties/Responsibilities
Admissions Communications
Serve as member of the enrollment marketing and admissions team representing the Collegeof LawReceive direction and support from the Director of Enrollment CommunicationsSupport admissions with communication needs such as:
Plan enrollment marketing campaigns using social media, website updates, print piecesand other tools as time to time may be required by the enrollment marketing team orDirector CommunicationsNew student email campaigns using leadsCurrent student email campaignsTransactional emails for current and future studentsDesigning, ordering and organizing materials for tables and eventsCollaborate on event planning needs
Public relations needs:Press ReleasesMedia PitchesJU News Hub articlesMedia Interview assistancePublication in new media, local and otherwiseCreate and send monthly College of Law newsletter
Marketing Support
Plan marketing campaigns that use tactics such as:
Digital marketing (Examples include Facebook, Instagram, Search, Display, and Adroll)Website updates/new web page designsPrint pieces such as marketing booklets, fold-outs, flyers, and postcardsCity brand recognition including light post flags, billboards, and flyersAssistance with video projects such as student testimonial, new location coverage,event coverage, etc.
Social Media:
Plan and execute organic social media content on College of Law social channels including,but not limited to, Facebook, Instagram, LinkedIn, and YouTubeSupervise and approve work from Social Media and Marketing Student Worker
Advancement Initiatives
Create needed resources and /or donor proposals to help Major Gift Officer fundraisefor the college
Write and create email campaignsDesign and write proposalsDesign and write PowerPoint decksWrite and design large-scale storytelling print pieces such as the "State of the Collegeof Law" bookletCollaborate with editorial services on video projects including (scripts, schedulingetc.)
Assist with social media and other needs related to university-wide fundraising campaignssuch as Dolphin Dash or Future MadeAssist with planning and marketing of College or University-wide volunteer opportunitiesincluding Charter Day or Pro Bono Month
Alumni Engagement
Email campaigns to keep the College of Law affinity group engagedCollaborate on event planning needs for this affinity group such as collateral, brandingand logistics
Required Skills/Abilities
Be an excellent communicator who can draft and edit communications for multiple channels,including print, website, and social mediaHave a thorough understanding of digital marketing and communication principles andtechniques, including advertising, SEO, and analyticsMaintain an expert-level of proficiency with digital and print content developmentand management toolsBe able to work collaboratively with all members of the University such as the StrategicOperations Division and faculty throughout the UniversitySocial media management tools expertise such as Falcon, Hootsuite or MeltwaterDigital marketing buying expertise such as advertising managersAdobe software such as Photoshop, InDesign and IllustratorEducation, Certificates, Licenses, & Experience
Minimum Education Requirement:
Bachelor’s degree in closely related field such as marketing, communications, graphicdesign, or businessMinimum Work Experience:
Experience in the marketing, communications, and/or graphic design industry. Experiencecan include internships and career experience. At least one year of career versusinternship experience is required.Physical Requirements
Examples:Must be able to lift and carry equipment and supplies weighing up to 20 pounds.Must be able to bend, stoop, and reach.Manual dexterity to efficiently operate a computer keyboard and other business machines.Adequate hearing to communicate effectively in person and by phone.This is not an exhaustive list of all responsibilities, duties, and/or skills requiredfor this position. The University reserves the right to amend and change responsibilitiesto meet organizational needs.To Apply
Interested applicants are asked to submit a copy of their resume, cover letter, andlist of references along with a completed JU application
to Margaret Dees at mdees@ju.eduHoward Administration Building2800 University Blvd NJacksonville, FL 32211
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