Product Marketing Manager – Spatial Analytics
Esri - Redlands, California, us, 92375Work at Esri
Overview
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Overview
As a Product Marketing Manager at Esri, you'll have the chance to expand the world's most powerful spatial analytics software into new and existing markets. Collaborate with product, industry, and sales managers to create and execute impactful marketing strategies that drive sales and raise awareness of Esri's cutting-edge spatial analysis products. This in an opportunity to showcase your marketing expertise while working for a company committed to science, sustainability, community, education, research, and positive change.
Responsibilities
Develop go-to-market strategies for Esri spatial analysis products
Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
Understand user and buyer needs to create personas, positioning, and messaging
Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
Work with corporate and industry marketing teams to execute on campaigns
Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Work with product management, product engineering, and global business development throughout the product life cycle
Requirements
2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
Strong interpersonal skills; ability to thrive in a cross-functional team environment
Experience with marketing technology and common marketing concepts
Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
Ability to exercise good judgment within defined procedures and practices to determine appropriate action
Self-starter, detail-oriented and task-oriented
Able to successfully manage multiple priorities with guidance from leadership
Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
Bachelor’s in business, marketing, or related field
Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
Prior experience marketing software
Master’s in business, marketing, or related field
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