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Go to next pageNesco Resource - Minneapolis, Minnesota, United States, 55400
Description:As a member of the MarCom team, the UX, and Web Content Specialist will work closely with the MarCom Director and MarCom Manager supporting marketing efforts. This role is ideal for an individual who is resourceful and self-sufficient. This role requires someone who is an independent thinker but can also collaborate well with other functions.
Responsibilities:Within the Adobe Experience Manager platform, manage content updates on the General Industrial website including creating new pages and editing existing pages.Perform site audits of current external website and internal communications website and provide UX and content recommendations.Translate campaign initiatives into user flows and build wireframes that produce positive experiences with digital assets and intuitive user experiences.Work with segment stakeholders to identify segment communication goals, client current UX problems with usability and findability that exist on current internal site and devise elegant solutions to solve those problems.Keep abreast of competitors' digital experiences and industry trends to ensure the company remains competitive in the space.Communicate design ideas to Business Group leaders for implementation and development of new web components.
Qualifications:3-5 years of experience in UX, content development, web development, or web design.Experience in integrated marketing/communication departments.Interested in customer journeys, personas, market trends, technical products, and solutions.B2B background preferred.Background in the Industrial industry is a plus.
Mandatory:3-5 Years of Experience.
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Digital Marketing Specialist - (Manufacturing)