Marketer for Senior Living
Crystal Creek Senior Living - Canton, Michigan, United States, 48187![Crystal Creek Senior Living](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Crystal Creek Senior Living
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Overview
Crystal Creek Senior Living Community in Canton, MI is looking for a Marketer.We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.Qualifications and responsibilities:Knowledge of creating and driving sales culture in the community with positive influence and attitudeKnowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)Exceptional communication skills.Identifying new strategies to increase visits to the communityRelationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.Self-starting, focused, goal-orientedCommunicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leadsAbility to achieve and exceed census goalsGenerate leads, schedule and execute tours, manage customer relationship management (CRM) systemSelf-scheduling appointments that can impact Sales in the communityDevelop a business development plan and develop integral referral relationships in the communityKnowledge of the competitors in the market and understanding points of difference in our communityBusiness Development: 2 years (Required)Senior Healthcare: 2 years (preferred)Sales: 2 years (Required)
License or certification:Driver's License (Required)
Travel:75% (Required) local travel to networking events, referral sources, and assessmentsJob allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.Benefits:Medical, dental, and vision insurancePaid time off