Manager, Field Marketing (Dual Brands)
Dine Brands Global - Glendale, California, us, 91222![Dine Brands Global](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Dine Brands Global
Overview
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Overview
Develop and presents data driven business cases to facilitate DMA-level investment spending as appropriate, and manages resulting co-op marketing budgets to ensure optimization of funds
Develop and maintain professional and functional working relationships with franchisees and understand key opportunities to further develop these relationships
Understand and provide insights on key traffic and sales drivers and performance tracking by region/market and recommend new opportunities to drive incremental growth locally
Work in partnership with national and local media agencies to develop local media plans that may consist of digital, print, radio, tv, outdoor and social media
Plan and lead co-op meetings to communicate brand and DMA-level strategies and secures support for upcoming marketing initiatives. Process includes a combination of in-person and virtual meetings
Regularly conducts market visits in assigned DMAs with the goal of capturing competitive, operational and trade area insights critical to developing comprehensive local marketing plans
Serves as communication liaison between the IHOP & Applebee's Brand Teams, franchisees and other key stakeholders, with the objective of cascading new information, capturing co-op votes and securing test partners
Oversees spending of the local restaurant marketing funds by qualified franchisees to ensure effective usage, compliance with requirements and budgeting reconciliation
Gain deep local knowledge of markets ahead of dual brand openings to create and execute a robust local marketing plan in conjunction with the franchisee and operations team. These plans should be hyper-tailored to the immediate trade area.
Skills & Requirements:Bachelor's degree or equivalent professional experience
Minimum 5+ years' experience in field or corporate marketing within the restaurant industry (working directly with franchise groups is a plus)
Proven skills in developing strategic marketing plans that factor in the assessment of business analytics, consumer insights, operational performance and other relevant metrics
Ability to independently analyze Region, DMA and restaurant-level performance metrics in the development of strategic marketing plans for sell-in and implementation
Highly proficient in the presentation of complex information in small, medium and large group settings. Ability to lead franchisees and other stakeholders to desired outcome
Proven ability to lead and influence stakeholders at various levels within an organization
Excellent project management skills and the ability to work cross-functionally in the completion of assigned tasks, within established deadlines
Must be self-motivated, detail oriented, with the ability to work independently and manage time effectively. Must be able to see the big picture while executing at the lowest level of detail. Functional understanding of restaurant operations, and P&L management
Proficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPoint
Must be willing and able to travel up to 40% of time annually
Base Salary: $110,000 +
Equal Employment Opportunity StatementDine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.