Marketing Lead Management Specialist
Collabera - Boston, Massachusetts, us, 02298![Collabera](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Collabera
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Overview
Qualification Requirements:Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables.Must be detail oriented and possess excellent customer service skills.Demonstrated academic excellence.Position will support the Field Marketing team with list management, targeting, compliance workflow and lead generation including downloading, capturing & processing inquiries from various lead generation portals, such as third party websites, webinars, tradeshows, and other sources.Position Responsibilities:Manage and prioritize requests from 6 field marketers who generate demand for different product lines.Must obtain a basic level of product and organizational knowledge in order to classify & route inquiries correctly.This role is a critical enablement function for the team to execute at higher speed.Responsibilities include:Assess, organize and format inquiry data in excel templates to hand off to Marketing Operations to load into CRM for distribution to sales.Research, segment and validate target lists to be used in campaign execution.Manage demo scheduler tool to be used for major tradeshows.Become a super user to log compliance workflows and pull data from tools such as HIMSS Analytics and our customer database.Bonus Experience:Prior field marketing or campaign execution experience.Prior experience with SalesLogix or Salesforce.com.Experience using CRMs, marketing automation systems, email marketing tools such as Marketo and other contact databases such as Jigsaw or HIMSS Analytics.Qualifications
Qualification Requirements:Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables.Must be detail oriented and possess excellent customer service skills.Demonstrated academic excellence.Additional Information
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