Marketing Manager, Emergency Care
Stryker - Redmond, Washington, United States, 98052![Stryker](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
As a Marketing Manager for the ALS Brand Team, you will oversee the strategy and performance of our latest innovation from Emergency Care, LIFEPAK 35 monitor/defibrillator. You will create a marketing plan and execute on tactics that drive performance of the ALS portfolio in the EMS/Fire segment. You will support our greater Emergency Care team in Redmond, WA by serving as a leader for the site. You will gain hands-on experience across the Emergency Care product portfolio and support our worldclass selling organization where, together, we save lives.
WHO WE WANT:
Strategic thinkers. People who enjoy analyzing market data or trends for the purposes of planning, forecasting, and advising for sales opportunities.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration
WHAT YOU WILL DO:
This results-driven role will provide new sales strategy and tactics and improve customer experience for market verticals, utilizing a strong direct and digital marketing strategy. They will also serve as a liaison to the marketing department to ensure alignment on business cases and marketing strategy. Supporting business development and preparation of materials will include execution of due diligence, strategic rationale, and management of key relationships with the potential strategic partner.
Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
Tailors marketing strategies to meet both current and future customer needs.
Maintains relationships with KOLs and translates insights into current and future business strategy.
Deploys resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement.
Initiates and drives new products and services based on changing customer needs.
Authors key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
Gains organizational alignment to the marketing plan with key stakeholders.
Master’s both the technical and clinical aspects of the portfolio, and sets the direction for content necessary to pass information to the sales team.
Provides clear, strategic and prioritized direction to the field sales organization through written communications, presentations and trainings.
Coaches junior colleagues in choosing proper delivery methods for complicated training situations.
Initiates and leads PLCM activities for the product portfolio
Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
Demonstrates financial acumen.
Able to routinely make decisions which may affect immediate operations and have a divisional impact.
WHAT YOU NEED:
Bachelor’s degree required.
MBA preferred.
8+ years of work experience required.
5+ years of medical device and marketing/sales experience preferred.
$ 129,700 - $212,200 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.