Marketing Manager
AEG - Wooster, Ohio, United States, 44691![AEG](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Check out a short video from last year's Dream Camp to see how our team changes the lives of individuals with disabilities: https://www.youtube.com/watch?v=t6XeZJuvxPU.
Job Description:
Under the direction of the Chief Executive Officer and Director of Community-Based Programs, the Marketing Manager will be based in the Wooster, Youngstown or Cleveland office and will administer the organization's marketing and advertising. Administration includes but is not limited to:
Deliberate planning, strategy and goal setting of marketing initiatives.Development of brand awareness and online reputation.Content management (including social media, website, and newsletter).Content management duties include:
Create a regular publishing schedule and administer the creation and publishing of relevant, original, high-quality content (for all channels).Manage social media marketing campaigns and day-to-day activities including:
Develop relevant content topics to reach the organization's target audience.Create, curate, and manage all published content (images, video, and written).Monitor, listen and respond to users while cultivating relationships.Oversee brand uniformity in design (ie: Social media graphics, website, newsletter and blog posts, etc.).Analyze key metrics and tweak strategy as needed.Compile reports for management showing results (ROI) as requested.Act as an advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate.
Implement ongoing education to remain effective and monitor trends in marketing as well as social media tools, applications, channels, design and strategy.Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media and content marketing.Minimum Qualifications:
The Marketing Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future athletes, donors, and volunteers. Minimum qualifications include:
Associates or Bachelors Degree in related field. Marketing degree is welcomed but not required with relevant work experience.Possesses knowledge and experience in the tenets of traditional marketing.Demonstrates creativity and documented immersion in social media.Proficient in content marketing theory and application.Experience sourcing and managing content development and publishing.Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, etc.) and how each platform can be deployed in different scenarios.Maintains excellent writing and language skills.Displays ability to effectively communicate information and ideas in written and video format.Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).Possesses functional knowledge and/or personal experience with WordPress.Ability to pass a background check and drug screen.
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