Marketing Manager
SweetFlower - Culver City, California, United States, 90232![SweetFlower](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at SweetFlower
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Overview
Sweet Flower:
Sweet Flower is California's leading, fastest growing and largest independent cannabis retailer, based in Los Angeles.
Job Summary:
The Marketing Manager will lead marketing campaign strategy, design, implementation, and reporting through all marketing channels. This role is responsible for implementing a broad range of digital and print communication strategies that work to both inform, segment, and optimize Sweet Flower's customer base and work with brand partners to grow the customer base across social channels, in-store marketing materials, and paid advertising, in all digital and physical channels. This role requires execution and close collaboration with stores, management, and brand partners.
A successful candidate for this role is someone who is a strategic creative thinker, who loves to work on collaborative teams, and is excited to work with a fast-moving, evolving brand that resonates both rationally and emotionally with consumers. This person should be skilled at managing and prioritizing lots of projects and moving pieces and enjoys creating designs, writing copy, and managing external agencies.
Additionally, you must be able to work at both the strategic level (generating exciting and innovative ideas for growth) and at the tactical level (creating designs and campaigns with merchandising tools, analyzing impact, solving problems and working in store and with the store teams on execution). You must be collaborative and have the team spirit necessary to support others through ideas, best practices and attainment of results.
Personally, you should be execution driven and outcome focused, have high standards, be self-motivated and a self-starter, take initiative while keeping others engaged and aware and be accountable for your outcomes
This person should be skilled at managing and prioritizing a significant amount of projects and moving pieces and enjoys creating designs, writing copy, and working with external brand partners.
Additionally, you must be able to work at both the strategic level (generating exciting and innovative ideas for growth) and at the tactical level (creating designs and campaigns with merchandising tools, analyzing impact, solving problems and working with brand partners to create campaigns. You must be execution-driven, results oriented, collaborative and have the team spirit necessary to support others through ideas, best practices and attainment of results.
Duties and Deliverables:
Manage marketing and communications projects, coordinating with external brands, designers, photographers, and videographers. Responsible for sourcing imagery, overseeing printing, and/or designing and creating assets across multiple, digital and physical channelsDemonstrated knowledge and proven success in designing and crafting creative content with a cultivated visual aesthetic.Leverage industry-leading marketing technology (specifically Dutchie, Alpine IQ, MailChimp) to develop, build and schedule promotional campaigns in collaboration with a variety of internal teams.Familiarity with a variety of design programs, such as Photoshop, InDesign, CanvaDevelopment and distribution of marketing creative and marketing calendarsDevelop and maintain a systematic and intuitive comprehensive content library including photography, video, print and digital collateral, and other primary assets.Coordinate and manage communication with internal and external cross functional partners (especially in-store brands) to ensure cross-organizational awareness and flawless executionTrack and report campaign performance across different media, monitor trends, seek best practice evaluation, and present actionable strategies in response to metrics. This includes capturing and analyzing social media (FB, Instagram, Twitter, LinkedIn), email, website, and lead generation data and insights via Google Analytics and other analytical tools.Support production needs for Sweet Flower events, manage event deadlines and deliverables, order and maintain inventory of promotional items, support presentation design and production, and support event-specific projects, as needed.Oversee reporting to key stakeholders; articulate insights, trends, key learnings and opportunities by reviewing past posts and campaignsLead projects from inception to production to delivery and continue to set a high bar for creativity throughout the life cycle.Essential Functions
Execution driven and results orientedTime and priority drivenSets and maintains high standards for themselves and othersSelf-motivated, intellectually curious, and take ownership of actions.Excited to build and adapt to the adventures of working for a rapidly expanding company.Ability to think critically and strategically to boost teamwork and communication across teams continually.Excellent communication skills, great interpersonal skills and ability to foster key relationships with the ability to write marketing collateral in multiple tones/voices as appropriateA committed team player.Ability to function in a fast-paced environment while maintaining focus and control of workflows while to consistently produce high-quality and measurable results.Passionate, excited, and a "can do" positive attitude.Comfortable with ambiguity and open to collaborative environments.Work Environment and Physical Demands:
This job operates in a corporate office environment. While performing the duties of this job, this role typically works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office. The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to and occasionally move or lift objects more than 30 pounds. This position will occasionally require kneeling, stooping, crouching, crawling and climbing. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Education and Needed Experience:
BA in Marketing preferred3-5 years of relevant experience in strategic communications, marketing, and media relations, preferably in a nonprofit setting.Digital experience is a mustFamiliarity with a variety of software design programs, such as Photoshop, InDesign, CanvaRecent hands-on experience with applying design, copy, and web best practices
Sweet Flower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Expected Hours of Work:
This is a full time, exempt role. Occasional Nights, Evenings, Weekend and Holiday may be required as business needs demand.