NOW HIRING: DIGITAL ADVERTISING MEDIA BUYER
Morgan & Co. - New Orleans, Louisiana, United States, 70123![Morgan & Co.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Morgan & Co.
Overview
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Overview
Research and insight development for client industry/brand/productConduct team and client facing meetingsVet and negotiate digital media vendors, platformsCreate flowcharts around campaign initiatives that support client goals and KPIsCreate spec sheets for internal and external purposesSet up media campaigns, including generating Insertion Orders, trafficking artworkLaunch and manage paid media campaigns, ensuring they deliver predicted results and adhere to budget parametersUse ad server to manage campaignsCreate Google Analytics goalsBuild UTM(s) in Excel, pixelsOptimize campaigns to increase performance and steer outcomeCreate and deliver routine campaign performance reports to clientsConduct associated accounting related functions, including review/approving media vendor invoicesQualifications
Media Planning, Media Strategy, and Media Buying skillsAnalytical skillsExperience in digital media buying and campaign managementKnowledge of advertising platforms and toolsStrong problem-solving abilitiesAbility to work independently and within a teamExperience in the tourism, healthcare, food & beverage, consumer, or legal industries is a plusBachelor’s degree in Marketing, Advertising, Business, or related field
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