Trade Marketing Specialist
Nelson Connects - Sacramento, California, United States, 95828![Nelson Connects](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Nelson Connects
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Overview
As a Trade Marketing Associate, your primary role is to support the development and execution of marketing strategies aimed at driving sales and profitability within designated retail channels or sectors. You will collaborate closely with the Trade Marketing Manager, sales, and production teams to ensure alignment of strategies with business objectives and customer needs.
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Key Accountabilities: _
- Coordinate and drive all in-store programs, digital points of sale, and other trade marketing activities to enhance brand penetration, increase awareness, boost sales velocities, and strengthen retailer partnerships.
- Support the development of collateral for in-store and digital platforms and programs.
- Actively seek out and participate in retailer, distributor, or brand programs and events to stimulate sales and expand market presence.
- Cultivate and nurture strong relationships with key retail partners, distributors, and stakeholders.
- Utilize IRI, SPINS, and other syndicated data to track and analyze promotional performance.
- Organize trade shows and provide support to the sales team during these events.
- Collaborate with the Account Management team to develop fact-based category review presentations.
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Additional Involvement: _
- Assist in organizing promotional and partnership events such as harvest events, influencer engagements, and tours.
- Apply critical thinking skills to ensure that all outputs align with the brand and stay within budgetary constraints.
- Maintain well-organized and accessible records of marketing metrics and past campaign results.
- Collaborate with the entire team to facilitate the successful implementation of new product launches.
- Provide support to the Brand Manager by taking on additional responsibilities as required.
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Qualifications, Experience, Skills & Attributes: _
- Excellent communication and interpersonal skills for effective collaboration across teams and with external partners.
- Minimum of 2 years of Sales or Marketing experience within the food industry; Trade Marketing experience is advantageous.
- Familiarity with consumer goods retail environments and marketing principles is essential.
- BA/BS in Marketing, Business, or a related field required.
- Candidates must demonstrate flexibility and readiness for change as the company continues to expand and adapt during its growth.
- The ideal candidate will be driven to develop the business and educate others on the benefits, flavors, and uses of high-quality products.
We offer a hybrid work schedule!
Company Description
If you're looking for a new opportunity, the recruiting and staffing experts at Nelson Connects can help. We work with companies of all types and sizes across all industries. We help people like you find exciting roles with employers ranging from Fortune 100, government, and nonprofit organizations to local businesses, industry leaders, and the most agile start-ups. The candidates we work with appreciate our responsive approach, genuine relationships, and exceptional service. With a commitment to transparency, authenticity, and credibility, we look forward to our jobs every day, and we're excited to help you find the job you've been looking for.
Pay Transparency: Nelson Connects provides pay transparency by placing salary ranges in all job postings in accordance with state and local regulations. We are committed to communicating pay clearly throughout the employment process.
California Fair Chance Act and Beyond: Qualified applicants with criminal histories will be considered for employment in accordance with applicable regulations. We will consider qualified Applicants for employment, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and CA Fair Chance Act.
Temporary Associate Benefits Offered: Weekly benefits offered include Medical, Dental, Vision, HSA, EAP, Life/AD and D, STD, Commuter FSA, + state mandated benefits.
EEO Statement: Nelson Connects is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other classification protected by law.
Company DescriptionIf you're looking for a new opportunity, the recruiting and staffing experts at Nelson Connects can help. We work with companies of all types and sizes across all industries. We help people like you find exciting roles with employers ranging from Fortune 100, government, and nonprofit organizations to local businesses, industry leaders, and the most agile start-ups. The candidates we work with appreciate our responsive approach, genuine relationships, and exceptional service. With a commitment to transparency, authenticity, and credibility, we look forward to our jobs every day, and we're excited to help you find the job you've been looking for.\r\n\r\nPay Transparency: Nelson Connects provides pay transparency by placing salary ranges in all job postings in accordance with state and local regulations. We are committed to communicating pay clearly throughout the employment process.\r\n\r\nCalifornia Fair Chance Act and Beyond: Qualified applicants with criminal histories will be considered for employment in accordance with applicable regulations. We will consider qualified Applicants for employment, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and CA Fair Chance Act.\r\n\r\nTemporary Associate Benefits Offered: Weekly benefits offered include Medical, Dental, Vision, HSA, EAP, Life/AD and D, STD, Commuter FSA, + state mandated benefits.\r\n\r\nEEO Statement: Nelson Connects is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other classification protected by law.