Organic Search Marketing Manager
Liquid Web - Lansing, Michigan, United States, 48900![Liquid Web](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Liquid Web
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Overview
Develop and execute comprehensive SEO strategies to increase organic search rankings, traffic, and conversionsDefine clear objectives, KPIs, and performance metrics to measure successConduct in-depth keyword research to identify high-value keywords and topics relevant to the target audienceAnalyze keyword performance, search volume, and competition to inform content strategy and optimization effortsCollaborate with stakeholders at all levels to develop and optimize content that aligns with SEO best practices and user intentOversee technical SEO initiatives, including website audits, site architecture optimization, URL structure, internal linking, and mobile-friendlinessWork closely with web development and IT teams to implement technical SEO recommendationsOptimize on-page elements such as meta tags, headings, and image alt attributes to improve search engine visibilityDevelop and execute off-page SEO strategies, including link building, social bookmarking, and influencer outreach, to enhance the organization's online authority and reputationConduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the organic search landscapeUtilize data visualization tools to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal settingStay informed about the latest trends, developments, and best practices in organic search marketing and digital marketingSkills, Competencies, and Qualifications:
Bachelor's degree in Marketing, Communications, Business, or related field or commensurate experience5+ years of experience in SEO, digital marketing, or related fieldProven track record of developing and implementing successful SEO strategiesIn-depth knowledge of search engine algorithms, ranking factors, and SEO best practicesProficiency in SEO tools and analytics platformsStrong analytical, problem-solving, and decision-making abilitiesAbility to work with various types of data to develop and analyze trends and insightsExcellent communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levelsRobust understanding of eCommerce processesWe Offer:
Excellent Employer paid Benefits options - Medical, Dental, Vision, PrescriptionTraditional and Roth 401k with company matchingA collaborative team cultureChallenging non-redundant daily dutiesA voice in how things get doneAccess to ongoing trainingDisclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
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