Digital Marketing Assistant
The Association for Packaging and Processing Technologies - Herndon, Virginia, United States, 22070![The Association for Packaging and Processing Technologies](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Association for Packaging and Processing Technologies
Overview
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Overview
The Digital Marketing Assistant supports the organization's communication and marketing strategy. Key responsibilities include social media, writing, project management and email deployment.
Duties and Responsibilities:
Work as part of a team to build and deploy emails, including manage email schedule; materials review, approval and submission; organization of email templates; email analytics
Build emails in BEE Pro, schedule and deploy emails using Pardot or Omeda's email deployment system
Work on development and deployment of various PMMI e-newsletters
Assists with quality control for emails, app, press releases, printed materials and website content
Track and analyze email campaigns, identify trends, provide recommendations to improve email effectiveness
Supports Manager, Social Media
Manage day-to-day execution of social media campaigns for PMMI and PACK EXPO
Generate reports to analyze campaigns and alongside the Manager, Social Media, provide recommendations and plans for revising social media
Stay on-top of social media trends and provide recommendations
Assist with planning and execution of on-site social media for meetings and tradeshows
Create images and videos to be used on social media
Supports staff MarComm liaisons for PMMI Business Drivers which may include:
Assist in maintaining promotional calendar for departments we support
Supports Director, Multimedia Production & Digital Marketing
Assists with video production for promotional videos
Helps edit Podcast episodes
Coordinates calendar for video production and podcast interviews
Writes promotional copy for e-newsletters, emails, website, print ads, social media, etc.
Assist web team to manage various communications channels such as push alerts for PMMI App, update the calendar and proofread sections on the PMMI website
Qualifications and Education Requirements:
Bachelor's degree in communications, English, public relations, journalism or related field
1-3 years of experience
Interest and experience in Social Media and with SproutSocial
Excellent project management and organization skills. Ability to prioritize large volumes of projects and effectively see them through to conclusion, required
Strong writing and editing skills
Knowledge of AP style desired
Experience working with email deployment systems such as Pardot, MailChimp or Constant Contact desired.
Looking for an exciting opportunity to join a leading global resource for packaging and processing technologies? Look no further than PMMI! Our organization has been recognized as one of the "Best Manufacturing Associations to Work For" and is dedicated to connecting makers of goods with the packaging and processing suppliers they rely on. At PMMI, we are committed to providing people around the world with innovative, safe, convenient, and cost-effective products that touch lives every day. As part of our team, you will be able to advance a variety of industries and make a real impact on the world.
We offer industry-leading benefits and a strong employee-focused culture that aligns our talent with the PMMI mission. Enjoy generous employer-paid insurance, unlimited PTO, flexible work time, hybrid work schedule, annual bonus program, company-wide celebrations & events, and even chances to win season ticket raffles to the Washington Capitals and Nationals! Plus, we have a very lucrative Retirement Plan that includes an incredible Profit Share Plan. Take home your full earnings potential - no need for costly benefit deductions at PMMI!
Don't miss out on the chance to join PMMI and see for yourself why our employees love working here. Your family will thank you for the opportunity to be part of such a dynamic and exciting organization. Learn more about us at PACK EXPO Trade Shows: Uniting the World of Packaging and Processing (pmmi.org).
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