**Paid Media Specialist****Location:** Hybrid or Home-based, US**Position Summary:**Bentley is looking for a Paid Media Specialist to join the Go-to-Market team. Reporting directly to the Director, Paid Media, this role manages and optimizes online paid media advertising campaigns, requiring a blend of analytical and organizational skills.**Your Day-to-Day:**+ Executing lead-generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Reddit Ads, and other relevant advertising channels+ Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more.+ Ensuring that advertising messages align with client or company objectives+ Measuring and executing A/B split testing for ad creative, copy, landing pages, etc., to ensure optimal campaign performance.+ Optimizing and auditing campaigns under the supervision of senior Paid Media team members+ Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders+ Researching the current media and competitor landscape and keeping up to date with the latest media trends+ Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners**What You Bring to The Team:**+ 3-5 years of experience using a range of online media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more.+ Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns+ Excellent interpersonal and communication skills, including the ability to network+ Good analytical and organizational skills+ Effective at working under pressure and meeting tight deadlines+ This is a full-time role expected to work 40 hours per week, hybrid or home-based in the US.+ Requires sitting or standing at will while performing work on a computer (or any otherphysical requirements (ls.gov/ors/factsheet/visual-overview-of-physical-demands.htm) ). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.+ This role does not require travel.**What We Offer:**+ A great Team and culture – please see our Recruitment Video. (outube.com/watch?v=epJImnDsbYE&feature=youtu.be)+ An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.+ Competitive Salary and benefits.+ The opportunity to work within a global and diversely international team.+ A supportive and collaborative environment.**About Bentley Systems**Bentley Systems (Nasdaq: BSY) is the _infrastructure engineering software_ company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the _iTwin_ Platform for infrastructure digital twins, include _MicroStation_ and _Bentley Open_ applications for modeling and simulation, _Seequent’s_ software for geoprofessionals, and _Bentley Infrastructure Cloud_ encompassing _ProjectWise_ for project delivery, _SYNCHRO_ for construction management, and _AssetWise_ for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.www.bentley.com**Equal Opportunity Employer:**Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights (ol.gov/agencies/ofccp/posters) as an applicant under the law.Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination (entley.com/wp-content/uploads/Bentley-EEOAA-Statement-of-Policy.pdf)Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice**Request an Accommodation:**As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com\#LI-RemoteEqual Opportunity Employer/Minorities/Females/Veterans/Disabled
See details and apply
Paid Media Specialist_