CMO VP Marketing
LaBine and Associates - Austin, Texas, us, 78716Work at LaBine and Associates
Overview
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Overview
SaaS Lead Generation Quiz / Click Funnels / Surveys / Questionnaires - for DIY self-service customer acquisition marketing and DFY funnels, with a sales team to bring on larger multi-funnel deals per prospect client
We need your experience, knowledge, needs, and aspirations to reflect:Visionary leadership & innovative digital strategies of marketing and sales/business development; strategic yet hands-on, inspires people, manages change and projects for continued, exponential growth
Must have at least 1-2 successful long-term tenures (eg 3+ full years), from direct to customer, online courses and training, membership community brand, or from the media performance marketing growth agency with those types of clients
Examples of scaling the company you were employed by (or clients) approximately through a range similar to $7MM anywhere toward $20MM+
Proven ability with online product launch strategy & B2B demand generation campaigns into high converting webinars that have generated $3MM-$10MM+ revenues each launch campaign (eg annual enrollment periods or boot camp training events)
Experience of generating conversions to high ticket new client sales eg $2,500 to begin this training program or masterminds and join the private members' community; with upsells to LTV of $20K-$40K over circa 1-2+ years
Excellent project management and campaign management abilities (organized, attention to detail, great planner)
Oversee suppliers, partners/prospect generators, VIPs, affiliates, full service / integrated in-house marketing teams
Branding, corporate affairs, M&A, fundraising playbook, major expansion
Data & Analytics to ensure the best decisions, budget management & ROI
Solid higher education eg Degree or MBA
Self-confident, resilient, and calm under pressure, with excellent communication and interpersonal skills in all mediums, formats, and methods including a remote team
Required QualificationsPreviously grown online courses, training events, coaching, or mastermind-type company from somewhere within the region of ARR $7MM - $30MM or more as the Marketing Leader eg VP, or CMO. Mainly using direct response, big paid media budgets, eCRM for customer acquisition into webinars, and then registering for a course at around $2K-$3K to commence training as a member. Other growth tactics are used and ideas are welcome however not unless you know how to spend $10MM and make $20M+ (just as an example). The target customers are the general public and start-up business owners or solo entrepreneurs so it's B2C / Paid Social Media acquisition for a Business / Marketing training course.
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