Lead Product Marketing Manager, Segments
Klaviyo Inc. - San Mateo, California, United States, 94403![Klaviyo Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Klaviyo Inc.
Overview
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Overview
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs, and enjoy developing compelling storytelling and messaging. You have extensive experience in B2B SaaS product marketing, as well as proven success enabling sales teams to communicate our unique value proposition.
This is a high visibility, high impact position, supporting Klaviyo’s strategic focus on increasing penetration upmarket. This role requires a strong cross-functional collaborator, who will partner closely across sales, enablement, integrated marketing, creative, and product. Your ability to articulate and align customer and market insights with our company goals and product strategy is essential to Klaviyo’s success.
How You'll Make a Difference
Subject Matter Expertise:
Be an expert on the mid market segment for the Klaviyo organization, including:
building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee
tracking market and competitive trends
defining our ideal customer profile and developing TAM/SAM
Positioning & Messaging : develop compelling messaging and positioning frameworks, tailored to the needs of our MM segment
GTM Strategy : translate positioning and messaging frameworks into thoughtful go-to-market plans, including:
Identifying key growth levers needed to meet targets
Defining prioritized target audiences and value propositions
Developing sales plays and cross-channel marketing programs, in partnership with sales and marketing leadership
Sales Enablement:
equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling
Drive the Business:
partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials
Who You Are
8+ years of product marketing experience , including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning
Experience working closely with large sales organizations , supporting complex sales cycles with buyers that have multiple decision makers
Data-driven strategic thinker,
who can build a plan while operating with urgency in a fast-paced environment
Strong executive presence
with excellent communication skills, who can communicate complex technical details to a non-technical audience
Proven success influencing peers and leaders,
across sales, marketing, product, and regional markets
Team player,
able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)
Self-starter willing to work in ambiguity , who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
Owner-operator mindset , with a deep sense of ownership of the business results, who actively looks for new ways to grow and improve
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