Product Marketing Manager - ArcGIS for Microsoft 365
Esri - Redlands, California, us, 92375![Esri](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
As a results-oriented, team player with a strong interest in technology and proven marketing talent, you will use your skills and passion to work with product, marketing, engineering, and sales managers to develop and implement effective marketing strategies for ArcGIS for Microsoft 365. You’ll create and execute plans and programs to drive results and increase awareness and adoption of Esri's market-leading mobile apps across a variety of industries and markets.
ResponsibilitiesCollaborate cross-functionally with Product Management, Product Engineering, Product Development, Global Business Development, and Corporate MarketingResearch and understand market needs to create personas, positioning, and value-based messaging for products in your portfolioLead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablementSpearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externallyDevelop materials to educate prospects and users, including web pages, emails, videos, case studies, social content, press releases, and product resourcesProvide insight into competitive capabilities and risksIdentify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performanceRequirements2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar fieldDemonstrated ability in releasing and growing innovative technology productsExperience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offsExperience using and/or developing GIS applicationsAbility to travel 10-20% of the time for strategic meetings, events and/or tradeshowsBachelor’s degree in business, marketing, or related fieldRecommended QualificationsMBA and/or a geography, computer science, information systems backgroundDemonstrated experience using a multi-app marketing technology stackExperience applying SEO and current digital marketing techniques3+ years of experience working in an office environmentTotal RewardsEsri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$66,560-$110,240 USD
About EsriAt Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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