Communications & Marketing Manager
The Ladders - Cleveland, Alabama, United States, 35049![The Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Ladders
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Overview
Job Duties and Responsibilities
Effectively communicate with a wide range of cultural, ethnic, racial, and socioeconomic backgrounds within the public and organizational networks for external engagement messaging.Develop and maintain research/dashboard of outreach community engagement driversMaintains daily community discussions and outreach responses from online engagement platforms (i.e., MindMixer).Leads projects and coordinates and executes communication, marketing, and outreach calendar for message deploymentDevelop framework and content for a variety of mediums including but not limited to websites, collateral material, social media, internal and external announcements, and e-newslettersConduct copywriting, copyediting, and proofreading for ongoing email and text message campaigns focused on both transportation and environmental planning topics, as well as more general organizational topics, through agency public-facing platforms including but not limited to websites, social media, flyers, brochures, plans, etc.Execute production tasks such as vendor quoting and production timelines for print, radio, and billboard advertisementRespond rapidly to information and interview requests from the press, and coordinate with appropriate internal subject matter experts to develop background information.Implement marketing campaigns through content development, audience segmentation and branding activities.Execute marketing, community engagement, public involvement, and communication plan strategiesMonitor social media and online platformsEnsure all promotional materials comply with agency communication standards and strategies.Minimum Requirements
Bachelor's degree in marketing, communications, advertising, journalism, or related fieldTen years of experience in communication strategy and mediaAdvanced proficiency interacting with regional, public, civic and community leaders, government agencies, non-profit organizations, business, and advocacy stakeholder groups for communication and marketing outreach coordination.Advanced knowledge of online communication platforms for integration of messaging, announcements, and public meetings (e.g., Constant Contact, Eventbrite)Working knowledge of graphic design, photography and advertising concepts, practices, and procedures with the ability to use them in varied situations as it pertains to planning focus.Excellent written, verbal, presentation and interpersonal skillsStrong time-management and organizational skillsProficient in use of MS Office, Adobe Creative, web analytics, and various social media applicationsKnowledge of SEO/SEM campaigns and marketing software such as customer relationship management and content management systems