Marketing Coordinator - Great Lakes
Aeg Worldwide Inc - Cleveland, Ohio, us, 44101![Aeg Worldwide Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Aeg Worldwide Inc
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Overview
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!A Brief OverviewThe Marketing Coordinator is responsible for marketing, social media, online e-marketing public relations, promotions for venues, radio promotions, clubs, theaters, festivals, shows and one-offs. This position will develop promotional initiatives with artists and the community, to promote positive brand image. The Marketing Coordinator may also be responsible for coordinating the work of interns and street team for show promotions.What you will doBuilds and maintains ad plans for AEG Presents shows, tours and festivals. Assist in coordination of media buying. Build Google campaigns. Create work orders for radio, television and manage flyer distributions. Evaluates and revise as necessary to increase ticketing revenue and event exposure.Create, preview and review press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.Monitor marketing trends, regionally, with artists, and implement new marketing strategies and campaigns based on current trends. Analyze fan base to target specific demographics to promote shows, tours and festivals.Helps coordinate and advance day-of-show activities including radio stations set ups, remote broadcasts and escorting media photographers and news crews.Creates, proof reads and distributes weekly newsletters. Order and deploy e-cards and e-blasts with AXS Advantage tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.Develop and manage social media accounts, research new promotional activities and prizes for online social media giveaways. Collaborate with artists to promote shows on their social media accounts. Design appropriate posting schedule that corresponds with various event related deadlines: announce, on sale, maintenance and backend.Monitor budget and accounting for marketing efforts and keep management up to date of potential overages. Provide report for marketing costs.Maintain good working relationships with partners, co-promoters and media. Develop special initiatives to involve the community in events. Organize artist promotions and meet and greets.May participate in hiring and training of interns and street team. May also be responsible for the upload of expense reports, updating of office calendar, ordering of supplies and general office administration.Skills and AbilitiesKnowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)Basic accounting knowledgeStrong written and verbal communication skillsStrong PR skills, social media savvy, and organization skillsMust have strong work ethic, problem solving and prioritization skillsMust be able to work independently and as part of a teamCreative thinker; thinks "outside the box"Knowledge of the music industry preferredRequired Qualifications6 Months - 2 years related work experience in Public Relations, Social Media Marketing, Email Marketing and/or Digital Event MarketingHigh School Diploma or its equivalency, Bachelors degree is highly preferredKnowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)Basic accounting knowledgeStrong written and verbal communication skillsStrong PR skills, social media savvy, and organization skillsMust have strong work ethic, problem solving and prioritization skillsMust be able to work independently and as part of a teamCreative thinker; thinks "outside the box"
AEG reserves the right to change or modify the employees job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.PDN-9cf118a8-b08c-4090-81c4-040c0116f2b6