Marketing Manager
Mountain Capital Partners - Flagstaff, Arizona, United States, 86004Work at Mountain Capital Partners
Overview
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Overview
Job LocationArizona Snowbowl - FLAGSTAFF, AZ
Position TypeFull Time
Description
(FT Year Round Benefited Position)
As the Marketing Manager you will be responsible for: developing and implementing strategic marketing plans and budgets; leading the marketing team to drive outcomes; tracking and analyzing data to ensure MROI; setting and achieving metrics; overseeing all marketing and communication channels, and driving the Snowbowl brand further through innovative marketing.
The Marketing Manager must possess strong leadership and communication skills, be results oriented and data driven, all while having a strong multimedia background to ensure the brand is being upheld to the highest standards.
This is a full- time, year-round position that offers comprehensive benefits including medical, dental, vision insurance, 401K options, access to industry pro deals, and a free season pass for you and your dependents, with unlimited skiing at Snowbowl and nearly a dozen resorts in the region and internationally.
Qualifications
Key Duties and Responsibilities:Advocate for our company purpose, Give People the Freedom to Ski, and our company cultures and values.Oversee all advertising campaigns and social platforms to ensure brand guidelines and business objectives are being met.Be performance and data driven with specific analyticsDevelop and execute marketing plans including annual budget, public relations, on-mountain signage, and social strategy.Work with all departments on the mountain to create clear, concise, and effective messaging and promotions for our guests.Assist in capturing on-mountain content in alignment with marketing objectives- photo, video, etc.Lead the marketing team to create assets for website, print, and digital platforms.Manage and update website content including SEO.Identify and understand emerging industry, social, & marketing trends.Work with the General Manager, Mountain Capital Partners and other departments with the ability to make changes and adapt quickly.Create meaningful partnerships internally and externally.Understand key priorities at Snowbowl and develop plans to support and meet all resort KPIs.Coach, guide, and develop team members.Manage third party agencies.Provide additional marketing support when needed for collective products.Skills/Abilities:
Adobe CC Suite is a plus.WordPress or other CMS.GA4.Social media account management.Analytical skills to identify market trends.Time management and organizational skills with the ability to prioritize deadlines and adapt rapidly.A love for skiing or snowboarding is a must, and the ability to ski or snowboard is preferred.Guest service forward mentality.Excellent interpersonal and communication skills, both written and verbal.Self-directed and a team player.Self-motivated, detail-oriented, and highly organized.Writing, analytical, editing and researching skills.Recognize trends and stay ahead of them.Understanding of earned media buying strategies.Work on weekends/holidays and the ability to be flexible and on call.Ability to sit for prolonged periods; occasionally lift objects up to 25 pounds.Experience:
Minimum Experience: 2-4 years in a marketing role.Resort marketing experience is not required but preferred.Understanding of GA4..Social media account management.Experience with email service providers, customer relationship management programs, WordPress, etc.Education:
A bachelor's degree in Marketing, Communications, Advertising, Business, Public Relations or a related field is preferred.