Senior Digital Content Specialist
Genesis10 - Saint Paul, Minnesota, United States, 55130Work at Genesis10
Overview
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Overview
Provide accurate reports and analysis to management to demonstrate effective return on investment (ROI) on specific marketing-related efforts.
Oversee the rebranding of the company's website, including content creation, SEO strategy, and overall site management.
Create content for the company's blog, news updates, email campaigns, and other marketing channels.
Assist with the rebranding of marketing messaging to ensure consistent and effective communication across all channels.
Requirements:BS/BA in marketing, communications, business, or equivalent.
Five years of creative writing and digital marketing experience.
Experience with website rebranding and SEO management.
Marketing experience with a services company is a plus.
Excellent written and verbal communication skills.
Excellent computer skills in Microsoft Office 365.
Proficiency in Content Management Systems, including understanding workflows, lead scoring, and campaign management (knowledge of HubSpot is a plus).
Understanding of design principles and best practices for web and email design, even though the role does not require design skills.