Associate Director, Branded Entertainment – Hearts & Science/Omni...
She Runs It - Long Island City, New York, United States, 11101Work at She Runs It
Overview
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Overview
Do you have the following skills, experience and drive to succeed in this role Find out below.
The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
OverviewThe Content & Creativity team works with clients to develop custom, integrated, cross platform entertainment programs, creating deeper and consistent consumer engagement. The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs. This right brain/left brain role will help strategize, brainstorm, develop, and execute content partnerships for one of Hearts quick-service restaurant clients and will work with multiple cross-functional teams in the process.
Qualifications
Minimum 5 years of experience in branded content, integrated partnerships, or strategic partnership development
Proven analytical, strategic thinking, communication, client service, and project management skills
Exceptional project management skills, with the ability to manage multiple work streams with strong quality control
Experience working on an integrated team
Ability to address challenges, work under pressure, follow-through, and solve problems quickly in the face of challenges
Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.)
Values, Knowledge & Expertise
Values you live by (that are also important to our client): Appreciation for doing the right thing, delighting in every moment, practicing kindness, and uplifting other team members
Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
Experience working with various marketing communication channels (including digital and social)
Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
Understanding of the digital and social landscape
Experience implementing effective measurement models, synthesizing data to prove value and program success
Can manage peer level clients with a successful track record in account management and client service
ResponsibilitiesStrategic & Functional Team Lead
Support and contribute to the overall vision and management of content experiences & entertainment initiatives on behalf of our clients
Actively build out media opportunities that deliver on our client’s marketing and media objectives with networks, digital publishers, and more.
Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points, and compelling tactics
Understand and implement approved measurement models to justify investment and quantify results from programs
Develop close relationships with media strategy and investment teams to align our teams content programs to broader strategic priorities and objectives
Stay atop of current content, storytelling and technology trends and how those impact the client business
Support the Senior Director & Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
Execution
Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from insights mining to strategy to ideation to creative development to execution.
Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear, and social
Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout the program
Ensure pre, during, and post program measurement and optimization plans align to KPIs and are in place for each program
Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more
Team ManagementReporting to the Senior Director, you may also support the Executive Director based on assigned projects and client initiatives.
Thought LeadershipOffer support to Hearts and Science Leadership on new business pitches and marketing collateral on an as-needed basis.
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