Description:Duties and responsibilities:- Oversee the Production and Development of high-quality marketing content, including whitepapers, videos, infographics, social media posts, email newsletters, and website content- Create multimedia content to accompany written content and enhance guest engagement- Drive innovation and creativity in in all marketing campaigns- Manage the content calendar and coordinate with internal stakeholders and other teams to ensure content is produced and published according to schedule- Develop and execute a comprehensive strategy for the brand, aligned with overall business objectives.- Plan and purchase all media to achieve the brand's strategic goals and remain within budgetary constraints.- Approve / Edit all creative advertising spots, coordinate value added opportunities and radio remotes.- Stay abreast of industry trends, best practices, emerging technologies, and user behavior to drive continuous improvement.- Collaborate with the marketing team to create compelling and on-brand content for digital and in-store signage.- Collaborate with other departments such as Operations, Food Service, and Merchandising to ensure content aligns with overall marketing objectives- Develop monthly presentations and provide weekly updates for Operations and internal teams on Marketing initiatives.- Ensure consistent marketing and branding across all marketing channels.- Monitor and analyze ad performance, adjusting strategies as needed to achieve optimal results- Develop and implement a comprehensive community engagement strategy aligned with the company values and goals.- Assist Social Media and PR Manager in planning, coordinating, and executing community events both online and offline.- Provide regular reports on Key performance indicators (KPIs) and make data-driven recommendations- Ability to travel to offsite meetings as required for meetings, events, or other job-related activities- Attend and lead Photoshoots as required in the surrounding area.- Other projects as determined.
Requirements:Skills and Experience- A Bachelor's degree in Marketing is preferred.- Must have 5-10 years or more of relevant retail industry experience.- Proficiency in content management systems, social media platforms, email marketing platforms, and other marketing tools.- Time and project management skills are required.- The ability to work well in a team, collaborative and horizontal environment.- Comfortable using technology to accelerate efficiency.- Strong attention to detail.- Strong written and spoken communications skills and exceptional customer service.- The ability to work occasional early mornings due to travel to meetings and stores.- Ability to work in a corporate office setting, occasionally remote as approved by the supervisor
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Marketing Content Manager