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Job Title: Social Media Strategist

Department: Marketing

Reports To: Marketing VP

Position Type: Full-time

Position Classification: Exempt

Supervisory Responsibility: Oversees the Social Media Marketing team of videographers and graphic designers.

Job Description

The Social Media Strategist is responsible for leading the team to create viral content across all platforms. This includes working with customer service, marketing, and procurement individuals to grow the Division into the biggest brand in the industry. Responsibilities include using key management toolkits, developing marketing plans and campaign outlines, and reviewing standard work and checklists to create high-quality content on time. This content will be distributed through all major social media channels to ensure customer engagement and strengthen our brands. This leader will coach the team daily, assist with problem solving, track progress through daily metrics, and continuously enhance their skill sets.

Job Duties

• Lead the creation of viral content, concepts, and campaigns.
• Guide the team through daily/weekly production schedules.
• Monitor social engagements, site visits, sales, and other key performance metrics, reacting with performance improvements when necessary.
• Assess team efficiencies and progress through weekly metrics.
• Collaborate with the Marketing leadership team on implementing monthly marketing plans to meet divisional strategies.
• Establish relationships with wheel, tire, and suspension companies for marketing and promotional materials.
• Coordinate with vendors and manufacturers for social media collaboration.
• Manage inbound/outbound products for filming and photography as needed.
• Reach out for new products and opportunities within the industry.

Knowledge, Skills, and Abilities

• Ability to work independently and as part of a team.
• Strong teamwork and collaboration skills.
• Creativity, customer focus, and attention to detail.
• Strong problem-solving and decision-making skills.
• Organizational and analytical skills.
• Clear verbal and written communication skills.
• Ability to lead and influence at all levels of the organization.

Minimum Requirements

Education

• Bachelor’s Degree in marketing, business, or a related field.
• Master’s Degree in a related field preferred.

Experience

• 5+ years of experience in social media marketing.
• 2+ years of leadership experience.
• 4+ years of hands-on experience managing large accounts (250k+ Followers/Likes).

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday.

Expectations

• Location: Onsite: Wrightstown, Wisconsin

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms; with occasional lifting.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

SD Wheel is an Equal Opportunity Employer and does not make employment decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other characteristics protected by law.