Senior Director, Global Strategic Marketing
DiaSorin - Austin, Texas, us, 78716![DiaSorin](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Why Join Diasorin?
Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.
Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.
Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.
Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!
Job Scope
Lead strategic initiatives for developing and helping to set global strategic direction for Luminex's current and future portfolio, and provide leadership for market identification and analysis in support of Luminex's corporate growth goals, as well as our customer-centric product development strategyRepresent the needs of the customer, Sales, and Regional Marketing, and ensure future products meet critical stakeholder needs to help drive commercial success of the product portfolioWork collaboratively with Executive Management, and with Global Product Marketing, Business Development, the Advanced Technology team, R&D, and other groups as required to develop, implement and drive adoption of strategic initiativesLead market research and Voice of Customer (VOC) programs for identified new market or product opportunities
Key Duties and Responsibilities
Work with the LTG and MDx business units to identify and assess adjacent and emerging market opportunities and build business cases to determine and prioritize value of potential new opportunitiesSupport the Innovation team to develop or acquire technologies required to successfully develop products to capture new market opportunitiesLead cross-functional market research and VOC programs to assess unmet customer needs in new marketsLead/partner with the Global Marketing and R&D teams to develop and define market, business, and customer requirements for new markets and new products; As needed, serve as Product Manager for emerging product launchesContribute to business intelligence activities, including analyzing market trends, emerging technologies, and competitor activities to identify opportunities for growth and enable effective business threat mitigationCommunicate issues and status on initiatives to senior management and recommend appropriate strategiesSupport the development and update of the long-term portfolio strategy on a regular basis with supporting business case-based market analyses;As appropriate, coach, mentor and develop staff; Recruit staff required for the business; Ensure team's Marketing processes are defined and updated to maintain best practicesBuild long-term global sales forecasts by using a sound financial model supported by data and assumptions; Execute standardized approach to market financial models in partnership with the Finance teamEnsure effective communication and interfaces with all company departments to make sure support functions are aware of and serving customer's needsEstablish a deep understanding of the competition and market dynamics for the markets Luminex servesCross-functional collaboration with global teams to ensure global customer needs/challenges are incorporated into Luminex solutions, wherever appropriateServe as a positive spokesperson for the company and the business, both internally and externallyAdditional responsibilities that may arise, as defined by the department leaderOther duties as assignedEducation, Experience and Qualifications
Bachelor's Degree B.Sc. or higher degree in Molecular Biology, Genetics, or a related scientific field or Business or Marketing degree required andMaster's Degree MBA or additional business training/certification preferred5+ Years Full-time, professional work experience in healthcare technology, preferably with experience in multiple functions including Marketing, Sales, project management, strategic planning, and business development required1+ Years Experience with market analysis and voice of customer primary research required2+ Years Demonstrated track record of developing portfolio plans and corporate strategies required2+ Years Strong analytic skills and ability to tie together detailed analyses to inform executive-level strategic decisions required2+ Years Overall competency level in analyzing market data and trends and preparing appropriate related reports required1+ Years Experience in successfully launching and managing products into clinical and/or research laboratory markets required2+ Years Demonstrated effective collaboration in matrixed or highly cross-functional business settings required2+ Years Experience with and knowledge of the global healthcare regulatory and reimbursement environment required2+ Years Experience working within a quality-systems environment and development of products under design control required2+ Years Thrives in an environment of having responsibility for managing multiple, evolving priorities required2+ Years A blend of entrepreneurial and large company experience; Someone who has previously established and implemented effective Marketing programs for a rapidly expanding business required2+ Years Diagnostic product and research lab Marketing experience, preferably with understanding and knowledge of the US and global infectious disease diagnostic markets, with strong experience developing customer and product requirements strongly preferred2+ Years Strong preference for Experience and knowledge of IVD development and commercialization process preferredDemonstrated Marketing excellence in strategic planning, portfolio planning, lifecycle management, market research, segmentation and analytics, and communication planningOverall competency level in analyzing market data and trends and preparing appropriate reportsStrong interpersonal and communication skills for building and maintaining both internal and external relationshipsExcellent oral and written communication skills (with all levels within the organization), including diplomacy and negotiation skillsSelf-starter, enthusiastic and strategic thinker with a bias for actionSelf-confident with a strong work ethicExecutive presence mandatoryGoal-oriented individual with demonstrated record of achievementStrong leadership skills and ability to build consensus and momentum around a shared visionAbility to indirectly manage team of individuals inclusive of product management, R&D, manufacturing, partnerships, regulatory/compliance, etc.Strong computer skills, including Microsoft Outlook, PowerPoint, Excel, SharePoint, and Word50% Domestic travel may be required10% international travel
Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire.Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation.The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations.Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations.This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.