Sr Social Media Specialist
Aspen Technology, Inc. - Bedford, Massachusetts, us, 01730![Aspen Technology, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Aspen Technology, Inc.
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Overview
The Senior Social Media Specialist is responsible for developing, implementing, and managing AspenTech social media activities. This role requires a deep understanding of social media platforms and associated tools, excellent communication skills, and the ability to create engaging content that resonates with targeted audiences.Your Impact
Develop, implement, and manage social media strategy across platforms including LinkedIn, Instagram, YouTube, Glassdoor, and others.Manage employee social media advocacy and social listening initiatives.Create, curate, and manage published content (images, video, written) consistent with brand voice, style, and tone.Collaborate with executive leadership, marketing, sales, product development, and other teams around the world on social media activities.Track and report on social media performance metrics, providing actionable insights and recommendations for improvement.Stay up to date on the latest social media best practices and technologies.What You'll Need
Bachelor’s degree in marketing, communications, or a related field.4+ years proven work experience as a social media specialist or similar role.In-depth knowledge of social media platforms, best practices, and tools (management, creative/production/analytics, etc.).Demonstrated strength in developing multi-form content.Experience developing social media activities in support of complex technology/industries.Creative mindset with the ability to innovate.Excellent communication and interpersonal skills.Ability to work independently, as part of a team, and within a global organization.Competence to collaborate with and educate senior executives on social media.Strong organizational and multitasking skills.
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