DescriptionThe Senior Associate Director - Paid Media Marketing is responsible for paid media efforts across a portfolio of brands. Participates in the development of marketing strategies and tactics to meet business goals. Manages the development, implementation, and performance monitoring of annual media plans. They are recognized as an expert for the brand and therefore provides leadership, mentoring and guidance to others.Duties & ResponsibilitiesLead media planning and execution for US Pet Parasiticides brand portfolio, ensuring annual franchise plans are implemented consistently across all B2B and B2C media including linear/digital channels targeting consumers (pet owners) and customers (veterinary professionals).Responsible for leading external media agency partner to define, execute and optimize integrated media strategies and plans for all advertising campaigns to deliver on brand and portfolio marketing and communication objectives.Lead data-driven marketing and media investment models with the objective of executing best-in-class campaigns and data analytics to deliver positive return on investment and grow market share. Champions continuous improvement in media analytics.Manage the paid media budgets effectively: allocating resources to maximize impact and tracking expenses related to campaigns, while meeting business goals and adhering to company sourcing/purchase order processes.Serves as key conduit between brand, agency and digital teams on consumer and customer end-to-end journey.Drive close collaboration with cross-functional stakeholders including but not limited to brand, digital, technical, retail, corporate communications, US and Global Media Center of Excellence colleagues, Insights/Analytics team, and agency partners to ensure integration between paid and/or earned media, strategic messaging, organic and owned channels, and performance reporting.Support annual business planning process as per schedule. Present to Senior Management as needed.RequirementsBS/BA degree required preferably with a focus on digital marketing, communications, or business management.MBA or equivalent master's degree preferred.Google Analytics, GD360, Facebook Business Manager, Adobe Analytics experience and/or certifications preferred.8 years or more of marketing, media or relevant work experience.5+ years working with paid media, either on client or media agency side including a strong knowledge of current media trends, building media strategies and plans, media buying, negotiations with media partners, and understanding of media success measurement frameworks/methodologies.Strong knowledge of both data-driven and audience-driven media, including audience targeting strategies and segmentation techniques.Knowledge of A/B testing methodologies and campaign tracking tools.Demonstrated agility with a proven ability to evolve strategic & tactical elements based on research, data & industry trends.Excellent Microsoft Office skills and the ability to summarize key facts in compelling PowerPoint presentations, ready to be shared and presented to Senior Management.Ability to travel (will include occasional overnight travel).Very strong analytical capabilities and measurement.Demonstrated organization, planning & project management skills.Proven ability to work on multiple projects & prioritize effectively.Exhibit strong written & verbal communication skills along with excellent interpersonal skills and demonstrated ability to develop stakeholder relationships.Demonstrated ability to collaborate & influence cross functional stakeholders without direct authority OR demonstrated ability to collaborate and gain buy in from stakeholders to deliver results in a highly matrixed organization.Additional Preferred Skills:Experience marketing directly to customers, with a preference for experience marketing pharmaceutical or regulated consumer goods or services.Animal health/pet industry/FMCG experience.Direct experience working with pure play and omnichannel online retailers.Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.Eligibility RequirementsMust be legally authorized to work in the United States without restriction.Must be willing to take a drug test and post-offer physical (if required).Must be 18 years of age or older.Our CompanyAt Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.Why Boehringer Ingelheim?With us, you can grow, collaborate, innovate and improve lives. We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth. Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.Want to learn more? visit
https://www.boehringer-ingelheim.comAll qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.Req ID: 7404
#J-18808-Ljbffr
See details and apply
SR AD, Paid Media Marketing - Pets