Head of Marketing
Impilo - Phila, Pennsylvania, United States, 19117Work at Impilo
Overview
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Overview
Head of Marketing
Location:
Philadelphia
Department:
Marketing
Reports To:
Chief Executive Officer (CEO)
Employment Type:
Full-time
Company Overview:
Impilo Health is at the forefront of transforming healthcare through innovative, technology-driven solutions to deliver more care remotely. Our mission is to empower individuals to live healthier lives by providing accessible, personalized, and comprehensive health services. We are looking for a visionary leader to join our team and drive our marketing efforts to the next level.
Position Overview:
The Head of Marketing will be a key member of the executive team, responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, product adoption, and revenue growth. This role requires a strategic thinker with a proven track record in product marketing, brand management, and digital marketing within the healthcare or technology sectors. This position reports directly to our CEO.
What You'll Do:
Drive the overall marketing strategy for Impilo across demand generation, product, and brand, including budgeting and executing the annual event calendar
Design and execute email and digital campaigns, webinars, and digital roundtables to drive top-of-funnel leads, executive engagement, and market education
Develop and strengthen Impilo's brand image, personality, and promise with our target audience
Determine and build out the marketing tech stack and software tools
Conduct ICP analysis and create targeted marketing and sales assets (e.g., sales decks, case studies, blog posts)
Spearhead PR initiatives, including speaking engagements and thought leadership opportunities for our executives
Knowledge, Skills, and Abilities:
5+ years of experience in Marketing in a B2B SaaS sales environment
Experience implementing scalable and repeatable processes at a high-growth startup
Track record of designing and executing high-performing marketing campaigns that drive pipeline growth
Experience developing brand presence, including thought leadership opportunities and sales assets for the field to leverage
Excellent verbal, writing, and presentation skills
Proven ability to thrive in a fast-paced and dynamic environment
Healthcare experience is a plus