Marketing Analyst, Senior
Datasite - Minneapolis, Minnesota, United States, 55443![Datasite](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Apply fast, check the full description by scrolling below to find out the full requirements for this role.Job DescriptionDatasite is currently seeking a Senior Analyst to join our Marketing Analytics team. The Analyst will be responsible to deliver actionable insights from multi-channel data sources and campaigns. This role is for someone that likes to dive deep into data and provide insights and recommendations.
Duties And ResponsibilitiesConduct data analysis to identify trends, patterns and insights that inform strategic decision-making.Create monthly/quarterly marketing performance analytics with the focus on regional insights. Use data to deliver actionable insights and recommendations to business leaders.Effectively collaborate across Marketing and the organization to establish requirements and build knowledge.Design reporting/analysis with focus on B2B metrics including: Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead, Opportunities, Marketing Influenced Win, Conversion Rates, and Velocity Rates.Translate business questions into data analytics problems; quickly transform real-world data to actionable information using sound data analytics techniques.Visualize and structure data for concise, clear delivery of relevant insights. Ability to tell story with the data to technical and non-technical audiences.Develop a deep understanding of our marketing data.
Qualifications5-7 years of professional experience analyzing data, and providing insights.5+ years building reports, dashboard, and insights.5+ years of experience analyzing B2B data.Experience with Salesforce Reporting.Dashboard / reporting building experience (in Salesforce and visualization tools).Strong technical expertise to efficiently and accurately gather data.Ability to effectively collaborate across various roles and functions.
EducationBA or BS required; MBA preferred.
Preferred ExperienceExperience with Marketing Intelligence / Datorama.Experience with Einstein Analytics.Experience with Campaign management.
Salary - $66,000 - $115,000
As a global organization, Datasite knows that diverse perspectives are essential to our success. We’re committed to maintaining a diverse workforce to serve our customers around the world. Datasite is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.
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