Digital Marketing Manager
MATHNASIUM GROUP - Los Angeles, California, United States, 90079Work at MATHNASIUM GROUP
Overview
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Overview
LevelManagement
Job LocationMathnasium LLC - Los Angeles, CA
Remote TypeFully Remote
Position TypeFull Time
Education Level4 Year Degree
Salary Range$80,000.00 - $105,000.00 Salary/year
Travel PercentageNone
Job ShiftDay
Job CategoryMarketing
Description
Job Description
With over 1,100 franchised learning centers worldwide, Mathnasium is a must-have resource for families whowant to ensure their kids meet their full academic potential. The home office marketing team is responsible forsupporting local center owner marketing efforts, driving national marketing campaigns, and increasing thenumber of center owners opening new locations. The Digital Marketing Manager role will support centralizedmarketing initiatives by taking a deep dive into data and evaluating performance, business impact, and missedopportunities and reporting on the same.
Primary Objectives
Review center-level digital marketing performance.Analyze the data and report on constructive feedback/suggestions for improvement.Analyze and report on advertising impact to the bottom line.Responsibilities:
1. Monitor and analyze Centralized Digital Marketing performance within Google Ads, Google Analytics, Meta, etc.,and provide weekly reports on traffic, leads, enrollments, demographics, etc. Understand trends and makesuggestions for program improvements based on data.2. Monitor and analyze individual center performance and provide weekly reports. In-depth analysis of the correlationbetween advertising performance and website visits, conversion rates, etc. Important to understand userexperience based on which improvement suggestions can be made. Suggest budget adjustments based on priorperformance.3. Measure advertising performance on the overall business, review market trends, monitor competition andreport changes to the senior management team.4. Create franchisee-facing reports that tie together advertising performance and website traffic.5. Attend franchisee CDM performance calls, review performance, go-forward plans, and address concerns - prioradvertising experience required/customer service experience is a plus.6. Create and document processes and procedures related to marketing programs.7. Other ad-hoc tasks.
Required Skills
Reading/analyzing performance data2-3 years of experience in a Digital Marketing role - agency experience is a plus4-year degreePrior experience in advertising is a mustPrior Google Analytics experience is a plusExcellent communication skills, both written and oral, as well as listening skillsStrong work ethicAbility to multi-task, have strong organization skills and be detail-minded
Benefits:
401(k)401(k) matchingEmployee discountHealth insuranceLife insuranceVision insurance