Extreme Networks
Product Marketing Director (Verticals)
Extreme Networks - California, Missouri, United States, 65018
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Overview
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Product Marketing Director (Verticals)
role at
Extreme Networks . Extreme Networks is seeking a dynamic and results-driven
Director of Product Marketing (Verticals)
to lead strategic marketing efforts tailored to key industries, including Government, Healthcare, Hospitality, Manufacturing, and others. This role will be pivotal in crafting and executing go-to-market strategies that highlight Extreme’s differentiated portfolio across WiFi, wired networking, data center fabric, cloud-based network management (ExtremeCloud IQ, Extreme Platform ONE), AI-driven networking, and security solutions to meet the unique needs of each sector. As part of the broader Product Marketing team, you will partner closely with Product Management, Sales, Corporate Marketing, and Revenue Enablement to drive vertical-specific growth, deliver impactful messaging, and accelerate market adoption across Extreme’s global footprint. Key Responsibilities
Vertical Market Strategy & Research Conduct in-depth research on industry-specific trends, customer needs, regulatory environments, and technology adoption patterns. Define vertical market priorities aligned with Extreme Networks’ growth goals. Identify whitespace and competitive opportunities to differentiate Extreme’s solutions in each target sector. Go-to-Market Planning & Execution Develop and execute vertical-specific go-to-market (GTM) strategies and campaigns to drive awareness, pipeline generation, and sales acceleration. Partner with the Demand Generation and Field Marketing teams to launch targeted programs including webinars, events, digital campaigns, and executive briefings. Messaging, Positioning & Content Development Create compelling, differentiated messaging and value propositions tailored to each vertical. Develop industry-specific assets such as solution briefs, case studies, white papers, battlecards, RFP templates, customer & partner presentations, and explainer videos. Ensure consistent communication of Extreme’s product portfolio and leadership in WiFi, wired switching, data center fabric, cloud-based network management, AI-driven insights, and security across all vertical marketing materials. Sales Enablement
Build and deliver industry-specific playbooks, competitive insights, and training sessions to support global sales teams. Support account-based marketing (ABM) efforts and high-touch executive engagements in key vertical accounts. Create ROI calculators, TCO analyses, and business case templates relevant to vertical-specific challenges. Customer and Partner Engagement
Develop relationships with customers and partners within verticals to gather insights, testimonials, and use cases. Support Customer Advisory Boards (CABs) and partner initiatives to align vertical needs with Extreme’s product roadmap. Analytics & Measurement
Define KPIs and track performance of vertical marketing programs. Provide regular reporting and insights to senior leadership to demonstrate program impact on pipeline, revenue, and market share. Experience and Qualifications
7+ years in Product Marketing, Solutions Marketing, or Industry Marketing, ideally within enterprise networking, cybersecurity, or IT infrastructure sectors. Deep understanding of enterprise networking technologies, including WiFi, wired LAN, WAN, network management, security frameworks (Zero Trust, segmentation), and AI/ML applications for IT operations (AIOps). We encourage people from underrepresented groups to apply. Come advance with us! Our values promote an inclusive environment where all employees thrive regardless of background or identity.
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Product Marketing Director (Verticals)
role at
Extreme Networks . Extreme Networks is seeking a dynamic and results-driven
Director of Product Marketing (Verticals)
to lead strategic marketing efforts tailored to key industries, including Government, Healthcare, Hospitality, Manufacturing, and others. This role will be pivotal in crafting and executing go-to-market strategies that highlight Extreme’s differentiated portfolio across WiFi, wired networking, data center fabric, cloud-based network management (ExtremeCloud IQ, Extreme Platform ONE), AI-driven networking, and security solutions to meet the unique needs of each sector. As part of the broader Product Marketing team, you will partner closely with Product Management, Sales, Corporate Marketing, and Revenue Enablement to drive vertical-specific growth, deliver impactful messaging, and accelerate market adoption across Extreme’s global footprint. Key Responsibilities
Vertical Market Strategy & Research Conduct in-depth research on industry-specific trends, customer needs, regulatory environments, and technology adoption patterns. Define vertical market priorities aligned with Extreme Networks’ growth goals. Identify whitespace and competitive opportunities to differentiate Extreme’s solutions in each target sector. Go-to-Market Planning & Execution Develop and execute vertical-specific go-to-market (GTM) strategies and campaigns to drive awareness, pipeline generation, and sales acceleration. Partner with the Demand Generation and Field Marketing teams to launch targeted programs including webinars, events, digital campaigns, and executive briefings. Messaging, Positioning & Content Development Create compelling, differentiated messaging and value propositions tailored to each vertical. Develop industry-specific assets such as solution briefs, case studies, white papers, battlecards, RFP templates, customer & partner presentations, and explainer videos. Ensure consistent communication of Extreme’s product portfolio and leadership in WiFi, wired switching, data center fabric, cloud-based network management, AI-driven insights, and security across all vertical marketing materials. Sales Enablement
Build and deliver industry-specific playbooks, competitive insights, and training sessions to support global sales teams. Support account-based marketing (ABM) efforts and high-touch executive engagements in key vertical accounts. Create ROI calculators, TCO analyses, and business case templates relevant to vertical-specific challenges. Customer and Partner Engagement
Develop relationships with customers and partners within verticals to gather insights, testimonials, and use cases. Support Customer Advisory Boards (CABs) and partner initiatives to align vertical needs with Extreme’s product roadmap. Analytics & Measurement
Define KPIs and track performance of vertical marketing programs. Provide regular reporting and insights to senior leadership to demonstrate program impact on pipeline, revenue, and market share. Experience and Qualifications
7+ years in Product Marketing, Solutions Marketing, or Industry Marketing, ideally within enterprise networking, cybersecurity, or IT infrastructure sectors. Deep understanding of enterprise networking technologies, including WiFi, wired LAN, WAN, network management, security frameworks (Zero Trust, segmentation), and AI/ML applications for IT operations (AIOps). We encourage people from underrepresented groups to apply. Come advance with us! Our values promote an inclusive environment where all employees thrive regardless of background or identity.
#J-18808-Ljbffr