Senior Retention Marketing Analyst (CRM & Promos)
PrizePicks - Jackson, Mississippi, United States,![PrizePicks](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at PrizePicks
Overview
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Overview
What you’ll do:
Own the topic of retention marketing analytics through segmenting promotional strategies, creating a personalized user experience, and optimizing retention reinvestment
Perform A/B testing to understand the effects of different user experiences and steer the business to maximize LTV
Create, understand, and identify opportunities within customer journeys
Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for the Retention Marketing team
Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results
What you have:
4+ years of Data Analytics experience in an ecommerce, direct-to-consumer or retail environment (retention marketing domain experience preferred)
Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions
4+ years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python)
Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management
Intellectual curiosity, and solid understanding in data sources and ecosystems, with the ability to see from the brand’s business lens
Strong communication skills, both written and oral
Where you’ll live:
Anywhere in the US is fine, but Atlanta would be preferred.
Benefits you’ll receive:In addition to your great compensation package, we’ll shower you with perks including:
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Long-term incentives and bi-annual bonus
Uncapped PTO to encourage a healthy work/life balance (2-week MINIMUM required!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
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