Senior Sales and Marketing Manager - Angel's Envy
Bacardi - Louisville, Kentucky, us, 40201![Bacardi](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Bacardi
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Overview
Collaborate with others to drive awareness for the brand home while being open to perspectives and ideas from cross-functional teams.Create, in conjunction with the visitor center leadership and marketing team, a strategic marketing plan for the distillery and execute the plan.Build, track, and expend a marketing budget; monitor promotional and marketing performance, adjusting plans as necessary to meet financial goals.Responsible for creating and executing new opportunities to achieve the yearly agreed budget to attract individuals, groups, and events.Strategically drive business and revenue through digital communications, social media, and online travel sites.Work in partnership with Louisville Tourism, hotels, and transportation companies to seek opportunities to drive footfall.Collaborate with internal departments and external agencies to ensure clear communication and success of marketing plans and development of advertising and promotional materials.Contribute to planning and execute all advertising for the brand home from print and digital to large-format advertising.Manage social media marketing and content development for the Angel's Envy Distillery.Manage customer databases and seek out potential opportunities for wider CRM plans for the distillery.Provide internal departments with updates from Brand Home.Work closely with the marketing team to guide brand visual identity on-site at the distillery to ensure that all marketing, signage, and interpretation is on brand.ECommerce
Develop a comprehensive e-commerce marketing strategy with the retail manager to increase customer traffic and boost sales.Monitor the development and execution of marketing campaigns to ensure alignment with the overall strategy and adjust as needed.Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements based on findings.Ensure the e-commerce store is regularly updated with new products and promotions in partnership with the retail team.Maintain the integrity of the brand image and consistency of voice across multiple channels.Single Barrel
Partner with the Commercial Single Barrel and Advocacy Manager to build the Private Party Brand Home Single Barrel program strategy and execution.Create and execute a sales strategy as planned in the yearly budget guidelines.Create and execute an end-to-end program strategy for private party brand home barrel selections.Responsible for the sale of the yearly budget and best-in-class customer service for Single Barrel guests.Perform duties as assigned by the Brand Home General Manager.Skills and ExperienceBachelor’s degree in business (Marketing or a related field).Minimum 5 years’ experience in a leadership role in sales, marketing, or a related industry.Budget and sales management experience.Excellent communication skills - written and verbal.Excellent analytical skills, troubleshooting, and innovative problem-solving skills.Experience working with a premium or high-profile brand.Proficient in PowerPoint and Excel.Strong relationship-building skills and the drive to collaborate with internal and external partners for results.
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