Senior Specialist, Brand and Creative Design
City of Alexandria Workforce Development Center (WDC) - Alexandria, Virginia, us, 22350![City of Alexandria Workforce Development Center (WDC)](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at City of Alexandria Workforce Development Center (WDC)
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Overview
National Industries for the Blind (NIB) is currently seeking an experienced Senior Specialist, Brand and Creative Design for our Marketing and Communications department at our headquarters in Alexandria, VA. This is a hybrid position requiring on-site work in Alexandria three days (Tuesday, Wednesday, and Thursday) per week. This is an exempt position with an annual salary of $70,000 - $85,000 paid bi-weekly. We do not offer relocation. We do not offer visa sponsorship.Statement of Purpose:Works closely with the Vice President, Marketing and Communications, and other members of the marketing and communications department in the development and execution of collateral and advertising material.Education
Bachelor’s degree in marketing, communications, graphic design, or related field from an accredited university or college, or equivalent experience in marketing, communications, graphic design, and project planning support functions.An equivalent combination of education and experience may also be acceptable.Experience
Six plus years related work experience.Specific Duties and Responsibilities:
Overall DutiesCoordinates external marketing and design agencies and consultants.Maintains the branding and graphic design elements of marketing activities (advertising, print and digital collateral, publications, etc.) used to deliver coordinated brand and corporate messages, promotions, and creative content.Implements and tracks the production of graphic communications projects, creates project deadlines, develops workflows, and monitors expenses. Communicates with internal and external stakeholders as required.Executes graphic communications projects. Communicates progress and requests approvals from stakeholders as required, manages graphic communication project files, both print and electronic.Designs marketing materials.Advertising Media Campaign Development & Management
Develops and designs digital and printed advertising materials.Brand Management
Participates in brand strategy sessions and assists in managing NIB’s brand.Maintains and updates NIB’s signage and collateral to reflect current branding.Publications
Serves as the creative coordinator for Opportunity Magazine (collects photography, provides creative input, updates, and maintains distribution lists, and manages printing and mailing with vendors).Manages design concept, layout, and edits for annual reports. Manages print production and mailing.Product Marketing Support
Manages the creative production of quarterly web banners and assists with image formatting using Adobe Creative Suite. Assists with the production of quarterly toolkits, spec sheets, and catalogs using the Adobe Creative Suite and Microsoft Word and Excel. Documents and monitors the process flow for continuous improvements.Trade Shows/Events
Manages the production of creative materials in support of all trade shows. Designs and updates materials as needed using Adobe Creative Suite. Manages creative deliverables for NIB conferences (creates and maintains production calendars; manages the design of all creative materials; sources and coordinates printing and distribution of all creative materials).Photography
Acts as the lead photographer for office events. Makes edits to photography using Adobe Creative Suite when needed. Sources, schedules, and manages photographers for events and conferences.Packaging
Participates in proofing packaging designs.Planning, Budgeting, and AnalysisTracks graphic and other project expenditures against the budget. Researches and obtains vendor bids, consultant costs, and other expenditures.This job description does not imply that these are the only duties to be performed.The incumbent in this position will perform such other tasks as may be required for the effective operation of the Division/Department upon request by his/her supervisor.NIB IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER
NIB is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Job Requirements• Six plus years related work experience.EDUCATION REQUIREMENT• Bachelor’s degree in marketing, communications, graphic design, or related field from an accredited university or college, or equivalent experience in marketing, communications, graphic design, and project planning support functions. An equivalent combination of education and experience may also be acceptable.
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