Vice President of Marketing and Communications
Merrimack Valley YMCA - Lawrence, Massachusetts, us, 01842![Merrimack Valley YMCA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Merrimack Valley YMCA
Overview
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Overview
Our Culture
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.
We are welcoming:
we are open to all. We are a place where you can belong and become.
We are genuine:
we value you and embrace your individuality.
We are hopeful:
we believe in you and your potential to become a catalyst in the world.
We are nurturing:
we support you in your journey to develop your full potential.
We are determined:
above all else, we are on a relentless quest to make our community stronger beginning with you.
Essential Functions
Marketing:
Mentor, motivate, and lead the support team in day-to-day operations with an emphasis on a service culture, objectives and success. Develop and retain talented employees, leading the team to become a high performing, highly engaged experience organization.Provides leadership in the assessment, evolution and development of market informed process, programs and services that support the Association’s objectives.Employs multi-pronged strategies including digital, video, website, social media, affiliation, product research, analysis and strategy to drive engagement.Develop and manage associated budget and monitor achievement of plans, taking corrective action as needed to ensure objectives are met.
Membership And Program Acquisition And Experience
Partners with the COO and Membership and Program Teams to:
Establish best-in-class approaches for acquisition, retention, engagement and renewal for all Y members and programs.Oversee the creation, production and implementation of inspiring campaigns, program and materials that build the brand and drive sales, renewal and retention.Coordinate and monitor performance metrics and coach throughout the organization to ensure success.Understand and interpret market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business, sales, and revenue objectives.
Technology
Designs, oversees the development of and deploys an exceptional digital experiences for members and participants.Build out and oversee the Y’s virtual platform including partnering on the regional and national level to enhance the experience.Drives integration of experience across all platforms and stakeholders
Positioning
Ensure public relations and media involvement that develops and strengthens our image and builds brand awareness, relevance, reputation, and esteem among target audiences.Play a key role in the development, communication and reporting of the strategic plan.Plan and execute the three main Association special events. (Annual Meeting, Golf Tournament and Gala).Foster relationships and collaborate with local community leaders to advance the Y and our strategic objectives.Collaborate with YMCA colleagues regionally and nationally to learn, share and employ proven experience and marketing strategies. Help elevate efficiency and effectiveness through active contributions and participation in leading-edge experience, marketing and innovation initiatives.Ensure Y-USA Brand Compliance and leads brand audits as necessary.
Relationships
Ensure an effective partnership with our Chief Operating Officer to develop a communications strategy for all fund-raising initiatives and support strategies through the development of all print, online and multi-media financial development communications.As a senior leader, provide visionary thought leadership to help drive a culture of innovation and continuous improvement.Represents the CEO in the community as needed.Performs other duties as assigned.Bachelor’s degree in a related field or equivalent; Master’s degree preferred.YMCA Organizational Leader certification preferred.Eight or more years of professional experience with a background in marketing and communications in the YMCA or another non-profit preferred.Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community.Proficiency in all Microsoft office products and social media platforms.Knowledge of the media and its use in gaining exposure for YMCA events and programs.Strong interpersonal, public relations and communication skill, including the ability to make presentations and handle media inquiries. Proven track record in influencing and building success through effective peer and matrix relationships internally and externally. Effective supervisor, team leader and coach.High level marketing and brand strategy experience showing innovative and proven revenue and engagement results.Eloquent, articulate and persuasive written and oral communications.Innovative thinker and creative problem solver with a willingness to challenge the status quo.Specific experience with social media, digital and interactive methods to drive brand awareness and acquisition. Personal interest, use and fascination with technology.Demonstrated ability to understand changing market dynamics, translate them into short and long term actionable strategy, gain approval and widespread support, and generate tactics necessary to ensure plans are realized. Fearless in the face of changing customer behaviors.Strong analytical, technical, and project management skills; Demonstrated success in designing and delivering quality programs and materials within targeted timelines and simultaneously managing multiple projects.Deep commitment to the Y’s mission and communities served.
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