Trade Marketing Manager
Glorious Cannabis Company - Rochester Hills, Michigan, United States,Work at Glorious Cannabis Company
Overview
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Overview
in line with sales and marketing objectives and managing the Trade Marketing budget.Improving brand presence and campaign execution
across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.Leading and
implementing channel-specific marketing strategies and plans
for assigned retailers, in collaboration with marketing and sales teams.Measuring and visiting the points of sale
regularly to ensure that the brand is visible, and guidelines are respected.Budtender program
- Oversee the budtenders' incentive and training program. Ensure our budtender and retail partners are educated on all aspects of the brands and product lines. Coordinate ongoing trainings and sample distribution across over 600 retailers. Manage the Budtender incentive platform offering monthly sales contests and report on results.Retailer Engagement
- Build and maintain strong relationships with key retailers. Help develop customized promotional plans and marketing materials to support those partnerships.Point-of-Sale Materials
- Work directly with brand and sales management to develop best-in-class point-of-sale materials, including print materials, table-toppers, flyers, pop-ups, displays, etc.Event Management -
Plan and execute trade shows, product launches, and other events to promote products and engage with customers. Manage logistics, vendor relationships, and post-event analysis.Sales Support - as a liaison between marketing and sales teams, ensure the sales team has the marketing support and assets to be successful.Innovation and Continuous Improvement
- Stay updated with industry trends and innovations in trade marketing. Propose and implement new ideas and strategies to stay ahead of the competition.Budget Management -
Manage trade marketing budgets, ensuring efficient allocation of resources for maximum ROI. Track and report on budget expenditures and campaign effectiveness.Performance Tracking and Reporting
- Track the performance of trade marketing activities and promotions using key metrics. Generate regular reports and insights to inform future strategy adjustments.SKILLS & QUALIFICATIONSB.S. / B.A. degreeProven work experience as a Trade Marketing Manager with a Cannabis CompanyYou thrive in matrix environments and are adept at influencing and coordinating with different stakeholdersStrong leadership skillsExcellent communication skillsStrong analytical and project management skillsStrategic mindset, with the ability to make difficult decisions.Proven ability to work in a fast-paced environmentStrong relationship building skillsYou are comfortable dealing with numerical dataStrong customer service orientationHands On management styleAble to effectively interface with all levels and departments within the organization