B2B Marketing Specialist
EDI Staffing - Gaithersburg, MD, United StatesWork at EDI Staffing
Overview
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Overview
The B2B Marketing Specialist role will work closely as a part of the Growth Marketing Team to scale the growth of our B2B products across all our online platforms
The candidate must have experience with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360) as this role is responsible for executing and supporting multi-million dollar digital marketing campaigns, as well as identifying areas for improvement.
Requirements and qualifications- 2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience
- 1+ years in global B2B marketing
- Strong written, verbal and collaboration skills
- Experience using data and metrics to measure impact and determine improvements
- Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)
- 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics
- Manage paid campaigns across platforms
- In coordination with the agency, analyze KPIs and optimize and improve performance
- Monitor and report on marketing campaign performance including monthly and quarterly summaries
- Work with in-house growth manager and copywriters to develop new tests
- Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
- Develop forecasts and media plans using input from partners and your marketing lead
- Translate campaign objectives into paid media activation strategies; including defining and building target audiences
- Oversee the execution of operational tasks including budget pacing and campaign creative trafficking
- Keep a calendar of promotions and global campaigns and ensure alignment of schedules
- Manage paid media campaign execution across multiple worldwide markets
- Execute campaign optimization tactics (in coordination with agency) to achieve spend efficiency and volume targets
- Partner with partners and stakeholders to define the test roadmap
- Support the strategy for channel growth in emerging markets
- Support new strategies to drive increased acquisition
- Partner with strategic cross-functional teams to support GTM plans for upcoming product launches