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Senior Manager, Growth Marketing

Atlanta, Georgia, United States

About recteq

Over a decade ago, lifelong friends Ray Carnes and Ron Cundy developed a dream. Inspired by the idea of eating better, spending more time with loved ones, and doing the things they love to do, they set out to develop the highest quality wood pellet grills on the market. Thanks to the flavor, convenience, and versatility provided by their grills, that dream has flourished.

Now offering more than just grills, recteq has grown to become a multi-faceted lifestyle brand with an expanding line of outdoor products. With its new trademarked identity and armed with the same commitment to quality that has brought such success, the recteq dream is now positioned to endure, allowing future generations to spend more time with the people they love, enjoying the things they love to do.

Position Description

We’re looking for a eCommerce Marketing expert to lead our paid media, SEO, and CRM strategies —optimizing the full funnel to drive sustainable growth of our DTC business. This role is perfect for a strategic, analytical, and hands-on marketer who thrives on testing, learning, and scaling.

Reporting to the Director of eCommerce & Digital Product, the Sr. Manager Growth Marketing will be an integral part of the day-to-day marketing activity for the company, with a performance media focused direct report and a key seat at the table on all DTC marketing operations. This role will need to liaison across creative, culinary, production and social functions and be a functional leader with working with cross functional teams in product development, tech, operations, and customer service.

Job Responsibilities:

Growth Strategy & Execution

• Lead recteq growth marketing strategy across paid media, SEO, and CRM to drive acquisition, retention, and revenue growth
• Own and optimize the full customer journey, from top-of-funnel awareness to repeat purchases and loyalty
• Drive omni-channel impact across DTC, Amazon and retail partner channels with analytical approach

Paid Media & Performance Marketing

• Manage and scale paid acquisition channels (Meta, Google, YouTube, TikTok, programmatic, etc.), ensuring efficiency and ROI
• Understand the balance of brand vs performance media and creative, providing data-driven strategies and optimizations
• Drive media planning and optimization for both DTC and Amazon platforms
• Analyze Marketing Mix Modeling (MMM) tools to measure the impact of various marketing channels and optimize budget allocation
• Leverage multi-touch attribution, incrementality testing, and first-party data to refine marketing strategies and inform learnings back into creative/brand/media processes
• Collaborate with creative teams to develop compelling ad content and landing pages

SEO & Organic Growth

• Lead SEO strategy to improve organic rankings, drive traffic, and enhance content performance
• Partner with content and web/IT teams to develop high-performing content that aligns with search intent
• Monitor search trends, algorithm updates, and technical SEO best practices

CRM, Email & Lifecycle Marketing

• Own email, SMS, and loyalty marketing to engage, retain, and upsell customers
• Develop and optimize segmentation, automation, and personalization strategies
• Monitor key lifecycle metrics (CAC, LTV, churn) and refine nurture flows
• Collaborate with brand/content teams to develop campaigns that align with overall content schedule and consumer interests

Analytics & Optimization

• Set KPIs and measure performance across all growth channels, leveraging tools like Google Analytics, GA4, Meta Ads Manager, and CRM dashboards
• Run data-driven experiments to improve conversion rates, engagement, and retention
• Report on insights and make recommendations to optimize the marketing budget

Who You Are:

• Strategic & Hands-On – You can build high-level strategies and execute the details
• Data-Driven – You love testing, measuring, and iterating to drive results
• Growth-Minded – You’re always looking for new opportunities and efficiencies
• Creative & Collaborative – You work well with content, design, and tech team

Required Qualifications:

• Bachelor’s Degree from an accredited university
• 5+ years in growth marketing, performance marketing, or a similar role
• Experience driving eCommerce brand/business results
• Expertise in paid media (Google, Meta, TikTok), SEO, and CRM (Klaviyo, HubSpot, or similar)
• Strong knowledge of analytics tools (Google Analytics, GA4, PowerBI, etc.)
• Experience managing budgets and optimizing ROAS, CAC, and LTV
• Excellent interpersonal and organizational skills
• Strong project management skills with successful end-to-end project implementation
• Comfortable in a fast paced, self-starter environment with a “can-do” and go-getter attitude

Total Rewards:

We offer competitive compensation and benefits programming including:

• Medical
• Dental
• Vision
• 401k match
• Paid Time Off
• Short Term Disability
• Long Term Disability
• Life insurance
• Accidental Death & Dismemberment
• Flexible Spending Accounts
• Employees Assistance Program
• Virtual Urgent Care
• Virtual Mental Health
• Paid Holidays
• A unique, fun culture
• And lots of great food!

Placement within the hiring range is based on factors such as skills, background, and industry experience.