Sr. Product Marketing Manager, Alexa Enterprise Products
Amazon - Seattle, Washington, us, 98127![Amazon](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
This role requires a seasoned marketer with a proven ability to foster strong partner relationships. They will need to understand customers’ needs through the journey and develop new ideas and marketing plans to support and drive key business objectives. Key job responsibilities:Develop the annual marketing strategy for priority partners in the ABI TV category. Strategy will define annual marketing goals with associated thematic go-gets and tactical executions to drive business impact.Leverage Amazon owned and operated marketing channels, creating messaging and targeting to reach the right customer at the right time to drive priority KPIs.Directly foster the relationship with external partner marketing teams working to define and execute co-marketing plans.Own the analysis, reporting and next steps for select partner and category reporting to leadership.BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launchesPREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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