CEVA Logistics
Sr. Marketing Manager, Parasiticides
CEVA Logistics - Bridgewater, New Jersey, us, 08807
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Overview
Sr. Marketing Manager, Parasiticides
Ensure all your application information is up to date and in order before applying for this opportunity. 公司的成功取决于与我们合作的充满激情的员工。 让我们一起分享才华。作为动物保健领域的全球领导者，Ceva Animal Health 相信我们的成功与我们充满激情的员工息息相关，他们为所有动物研究、开发、生产和提供创新的健康解决方案，为我们这个多样化星球的未来做出了贡献。我们致力于确保为农场动物（家禽、猪和反刍动物）、伴侣动物（狗和猫）以及野生动物提供最高水平的护理和福祉。事实上，我们的 “护佑健康 与您同行”愿景强调人、动物和地球的健康与福祉是完全相互关联的。Ceva 比以往任何时候都更加致力于 “一体健康 ”的理念。 作为我们 “多元化、公平和包容 ”政策的一部分，Ceva Animal Heath 致力于雇佣残障人士，并将在整个面试过程中提供合理便利，以确保所有应聘者都能获得包容和无障碍的体验。如需申请便利，请联系Ceva人才招聘团队的成员。 您的任务 : Senior Marketing Manager, Parasiticides Location: Bridgewater, NJ Job Summary and Purpose: Ceva North America is seeking a strategic and dynamic Senior Marketing Manager to lead our marketing efforts across our parasiticides portfolio in the United States. This role is critical in shaping our parasiticide products, driving market growth, and ensuring alignment with global strategies. As the Senior Marketing Manager, you will be directly responsible for the parasiticide portfolio and other related products (Rx & OTC). This role focuses on driving brand growth, market share, and customer engagement within the animal health industry. The ideal candidate will possess strong marketing expertise, a deep understanding of the parasiticide market, with proven effectiveness reaching B2B and B2C audiences. The ability to translate scientific information into compelling marketing campaigns, for execution across multiple channels to reach veterinary professionals and pet owners, will be critical to the incumbent’s success. Responsibilities and Key Duties: Develop & Execute Marketing Strategy – Partner with Ceva’s global franchise teams to design and implement comprehensive marketing strategies that align with business objectives and drive growth. Conduct market analysis to identify trends, customer needs, and competitive opportunities. Drive Impactful Campaigns – Develop and execute campaigns to drive awareness, adoption, and sales of parasiticide products. Define product positioning, messaging, and value propositions. Tailor delivery to different customer segments across multiple channels (B2B & B2C). Product Management - Oversee the entire product lifecycle, from market research and product launch to post-launch evaluation and lifecycle management. Manage product pricing strategies and profitability analysis. Establish relationships with key opinion leaders (KOLs) and industry stakeholders to support product advocacy. Market Research & Analytics - Analyze market data and customer insights to inform decision-making and optimize marketing performance. Monitor key performance indicators (KPIs) and track ROI on marketing initiatives. Conduct competitive intelligence and provide strategic recommendations based on findings. Cross-Functional Collaboration - Collaborate with the Global Marketing Team to align local strategies. Work closely with regulatory and legal to ensure all marketing activities align with industry standards and guidelines. Core Competencies: Shape solutions out of complexity Customer focus Collaborate with empathy Engage and develop Drive ambition and accountability Technical / Functional Competencies: B2B & B2C Customer Expertise Marketing Strategy, Campaign Development & Execution Digital & Traditional Marketing Expertise Data-Driven Decision Making Strong Communication & Collaboration Budget & Vendor Management Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. 5+ years of experience in product marketing, preferably within the animal health or pharmaceutical industry. In-depth knowledge of parasiticides and veterinary markets is highly desirable. Strong project management skills and ability to manage multiple initiatives simultaneously. Highly adaptable, results-driven, and able to thrive in a fast-paced environment. Travel Required: This role requires approximately 20% travel, with a high concentration of customer meetings and industry conferences in Q1. This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business. *VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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Ensure all your application information is up to date and in order before applying for this opportunity. 公司的成功取决于与我们合作的充满激情的员工。 让我们一起分享才华。作为动物保健领域的全球领导者，Ceva Animal Health 相信我们的成功与我们充满激情的员工息息相关，他们为所有动物研究、开发、生产和提供创新的健康解决方案，为我们这个多样化星球的未来做出了贡献。我们致力于确保为农场动物（家禽、猪和反刍动物）、伴侣动物（狗和猫）以及野生动物提供最高水平的护理和福祉。事实上，我们的 “护佑健康 与您同行”愿景强调人、动物和地球的健康与福祉是完全相互关联的。Ceva 比以往任何时候都更加致力于 “一体健康 ”的理念。 作为我们 “多元化、公平和包容 ”政策的一部分，Ceva Animal Heath 致力于雇佣残障人士，并将在整个面试过程中提供合理便利，以确保所有应聘者都能获得包容和无障碍的体验。如需申请便利，请联系Ceva人才招聘团队的成员。 您的任务 : Senior Marketing Manager, Parasiticides Location: Bridgewater, NJ Job Summary and Purpose: Ceva North America is seeking a strategic and dynamic Senior Marketing Manager to lead our marketing efforts across our parasiticides portfolio in the United States. This role is critical in shaping our parasiticide products, driving market growth, and ensuring alignment with global strategies. As the Senior Marketing Manager, you will be directly responsible for the parasiticide portfolio and other related products (Rx & OTC). This role focuses on driving brand growth, market share, and customer engagement within the animal health industry. The ideal candidate will possess strong marketing expertise, a deep understanding of the parasiticide market, with proven effectiveness reaching B2B and B2C audiences. The ability to translate scientific information into compelling marketing campaigns, for execution across multiple channels to reach veterinary professionals and pet owners, will be critical to the incumbent’s success. Responsibilities and Key Duties: Develop & Execute Marketing Strategy – Partner with Ceva’s global franchise teams to design and implement comprehensive marketing strategies that align with business objectives and drive growth. Conduct market analysis to identify trends, customer needs, and competitive opportunities. Drive Impactful Campaigns – Develop and execute campaigns to drive awareness, adoption, and sales of parasiticide products. Define product positioning, messaging, and value propositions. Tailor delivery to different customer segments across multiple channels (B2B & B2C). Product Management - Oversee the entire product lifecycle, from market research and product launch to post-launch evaluation and lifecycle management. Manage product pricing strategies and profitability analysis. Establish relationships with key opinion leaders (KOLs) and industry stakeholders to support product advocacy. Market Research & Analytics - Analyze market data and customer insights to inform decision-making and optimize marketing performance. Monitor key performance indicators (KPIs) and track ROI on marketing initiatives. Conduct competitive intelligence and provide strategic recommendations based on findings. Cross-Functional Collaboration - Collaborate with the Global Marketing Team to align local strategies. Work closely with regulatory and legal to ensure all marketing activities align with industry standards and guidelines. Core Competencies: Shape solutions out of complexity Customer focus Collaborate with empathy Engage and develop Drive ambition and accountability Technical / Functional Competencies: B2B & B2C Customer Expertise Marketing Strategy, Campaign Development & Execution Digital & Traditional Marketing Expertise Data-Driven Decision Making Strong Communication & Collaboration Budget & Vendor Management Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field. 5+ years of experience in product marketing, preferably within the animal health or pharmaceutical industry. In-depth knowledge of parasiticides and veterinary markets is highly desirable. Strong project management skills and ability to manage multiple initiatives simultaneously. Highly adaptable, results-driven, and able to thrive in a fast-paced environment. Travel Required: This role requires approximately 20% travel, with a high concentration of customer meetings and industry conferences in Q1. This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business. *VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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