Director, Marketing Operations & Technology San Francisco, CA (hy...
Handshake - San Francisco, California, United States, 94199![Handshake](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Handshake
Overview
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Overview
You’ll work hand-in-hand with our Sales Revenue Operations team to oversee and optimize our lead management and funnel processes as well as our Data Engineering team to ensure that the Marketing team has a complete, centralized and actionable picture of the data across our various databases to get us closer towards our goal of saying the right thing to the right person at the right time.
This is a highly visible role where you'll have the opportunity to directly impact the company’s bottom line. This role reports to the Sr. Director, Revenue Marketing and will partner closely with the CMO and Marketing team.
About you:You’re a hands-on technical leader and a day-to-day manager who has a track record of working collaboratively and achieving strategic alignment across GTM teams. You love architecting and scaling marketing systems and processes. With your experience in martech and analytical roles, you always question data discrepancies and are able to translate complex findings into compelling actions while creating the systems to enable others.
Most importantly, you are someone who is an expert project manager, loves to A/B test, make cautious mistakes, optimize, ask questions, think outside the box and push boundaries. If you're a Marketing Operations and Technology leader who is passionate about systems and bringing clarity to complex processes, we encourage you to apply!
Your Role:
Own the marketing tech stack and manage relationships with technology vendors to identify opportunities to enhance and consolidate to maximize impact and usage
In partnership with Sales Enablement and RevOps own and manage all aspects of lead scoring, routing, and enrichment
Troubleshoot lead flow volume and proactively monitor systems to ensure seamless integration between Sales and Marketing for effective lead handoff
Partner with the Data Engineering team to create centralized data and segmentation views across systems and databases to help the marketing team get in front of target buyers quicker and at scale
Ensure compliance, quality and mailability across systems, audit and implement data privacy policies and keep a pulse on the latest operations trends (ex: third-party cookies)
In partnership with Marketing Analytics, help bring clarity to funnel performance to drive improvement in program effectiveness, pipeline, funnel velocity and conversion rates
Support strategic planning and setting of OKRs
Your Experience:
B2B SaaS Marketing Operations and Analytics in a people management role
Advanced skills with Marketo, Demandbase, Looker,
Salesforce, GA4 (other systems we use include Outreach, Knak, LeanData, SplashThat, Goldcast, Zoom Webinar, Iterable, A/B Tasty)
Experience working with Data Science to integrate multiple data sources for actionable insights
Proficiency with lead-scoring models, nurture, predictive modeling, campaign tracking, marketing automation systems, database health, targeting and segmentation
Excellent time and project management skills; knowing when to say yes and when to say no.
Analytical mindset
Excellent verbal and written communication skills, the ideal candidate has great interpersonal skills and finds it easy to communicate with team members at all levels of the organization
Knowledge of current data privacy laws and governance
Compensation Range:
$ 225,000-287,500 OTE
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