Senior Marketing Manager
TruGreen - Germantown, Tennessee, United States, 38138Work at TruGreen
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Overview
SR Manager Email Marketing & AutomationTruGreen is seeking a Senior Manager, Email Marketing & Automation, with a strong background in lead nurture and acquisition strategies. This individual will be responsible for developing, implementing, and optimizing marketing automation initiatives that drive the growth of our customer base and is focused on increasing lead to close metrics. In this role, you will not only be responsible for shaping the strategy but also actively executing campaigns to ensure success.Responsibilities
SR Manager Email Marketing & AutomationCollaborate with cross-functional teams to define email marketing and automation strategies aligned with business goals, focused on nurturing leads.Define the overarching strategy for automating marketing processes including segmentation, drip campaigns, SMS and behavioral triggers for net new leads.Develop and execute email marketing campaigns from start to finish, ensuring they are well-planned, effective, and aligned with the brand's voice and goals.Design and build email templates, audiences and customer journeys within our marketing automation system focused around moving leads through the sales journey.Develop and maintain robust customer segmentation strategies to ensure that campaigns are highly targeted and relevant to specific segments.Monitor and manage email deliverability rates, identifying and resolving issues that could impact email delivery to ensure optimal inbox placement.Develop and implement comprehensive lead nurturing programs to guide prospects through the sales funnel, ensuring timely and relevant communication.Collaborate with content teams to create personalized and engaging content that resonates with target audiences.Regularly analyze the performance of initiatives, leveraging data and analytics to refine strategies and improve campaign effectiveness.Stay up-to-date with email marketing regulations, including CAN-SPAM and GDPR, to ensure all campaigns adhere to legal requirements.Keep up with industry trends and competitive marketing automation strategies to identify opportunities and areas for improvement.Education And Experience Requirements
SR Manager Email Marketing & AutomationBachelor’s degree in marketing, business, economics, or a related field.Proven experience (5+ years) in email marketing, with hands-on experience in executing campaigns from the ground up.Proficiency with marketing automation tools such as Marketo, HubSpot, Pardot, or similar platforms. Microsoft Dynamics is a plus.Pay Ranges
The following information aims to provide potential candidates with a better understanding of the requirements for this role.$95,010.00 - $158,350.00This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience.TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.Equal Opportunity Statement We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.
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