Digital Marketing Manager, Location Services
Hirewell - Chicago, Illinois, United States, 60290![Hirewell](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
If you want to know about the requirements for this role, read on for all the relevant information.Planning, development and execution of national digital programs and campaigns, including but not limited to:Location services ongoing data and content management – specifically website store locator, local web pages, Google Business Profile listings, Yelp business listings, and local Facebook pages on behalf of our 1,300+ locations throughout the U.S.Maintenance of location specific information in company database/data warehouseAnalytics, metrics and reporting for assigned programs and platforms; working knowledge of Google AnalyticsReporting on competitive activity and participation for owned platforms.Requirements7+ years of experience in digital marketingBachelor’s degree or equivalent real-life experience in digital marketingExperience managing location services digital platforms for a multi-unit organizationReal-life working knowledge of traditional and digital marketing toolsSolid understanding of, and experience with, lead generation and trackingStrong analytical skills a must; solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret dataExcellent interpersonal skills with the ability to quickly build effective working relationships with diverse internal (Sales, Business Development, Operations, Training, Finance, Human Resources) and external (Agencies, Vendors, Independent Dealers/Owners) clientsMust be able to work under constant deadline pressure and manage multiple projectsAttention to detail is
critical
in this roleAbility to work independently as well as in a teamSolid written and verbal communication skills.Computer proficiency: proficient in MS Office suite [Outlook, Excel, Word, PowerPoint] and other marketing technology applicationsReceptive to opportunities for continuing education and professional developmentGiving preference to candidates with:HealthCare, Medical Device or Retail industries experienceB2B2C experienceExperience with an online appointment scheduling platform (i.e. Review Wave)Experience working with a leading locations data syndicators (i.e. Yext, Brandify)
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