Director of Marketing
riverside.fm - Riverside, California, United States, 92504Work at riverside.fm
Overview
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Overview
Ensure you read the information regarding this opportunity thoroughly before making an application.We’re looking for a marketing director with a strong business understanding and a proven track record of go-to-market strategy, product, and brand marketing. Reporting to the Head of Marketing, you will play a pivotal role in crafting and executing our go-to-market strategies, enhancing our brand, and driving business outcomes.What you’ll do:Strategy Development : Translate Riverside's company objectives into a comprehensive marketing strategy across awareness, acquisition, retention, and monetization.Brand Management : Own the overall story and perception around the brand through all customer interactions and tailored campaigns.Campaign Development & Execution:
Lead the ideation, execution, and optimization of multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM) initiatives.Cross-Functional Collaboration:
Work closely with product, sales, customer success, and support teams to improve engagement and conversion metrics throughout the funnel and ensure a unified customer journey.Identify Revenue Opportunities:
Strategize and act on revenue opportunities, such as new use cases, pricing, packaging, features, or audience segments.Team Leadership:
Build, mentor, and lead a high-performing marketing team. Promote a culture of high achievement, continuous learning, and collaboration.Requirements:
Who you are:8+ years of marketing experience, with at least 3 years in a leadership roleExperience with both self-serve and sales-assisted go-to-market motionsYou understand hyper-growth and are not afraid to set high standards and aggressive goalsAnalytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative outputStoryteller (verbal and written) with a strong understanding of creative, content, and community engagement.You’re driven by business results, bring a proactive and entrepreneurial approach to challenges, and care about the customers we serve and the product we’re building.Values that help you succeed at Riverside:Hungry, passionate, and deeply curiousResults-oriented with a bias for actionProactive and entrepreneurial approach to problem-solvingHighly rigorous and stay close to the details
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