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Strategic Government Resources - Madison, Alabama, United States, 35756 4 days ago
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We are seeking a skilled Marketing Coordinator to join our team. In this role, you will support the department’s marketing efforts, ensuring they are implemented successfully and in a timely manner. Your responsibilities will include conducting targeted market research, tracing online activities, researching and analyzing competitors, and creating marketing campaigns. The ideal candidate has excellent communication skills and a passion for creating successful advertising strategies.
Responsibilities
Research the purchasing habits and behaviors of our target market
Create and implement marketing campaigns
Track and report on online marketing activities
Identify, research, and report on competitors
Collect and analyze sales data, prepare reports, and present to management
Qualifications
Bachelor’s degree in marketing or a related field is preferred
Previous experience as a Marketing Coordinator or similar position
Understanding of digital marketing tools and research methods
Knowledge of search engine optimization techniques
Skilled in Microsoft Office, Google AdWords, and web analytics