Touring Acquisition Customer Marketing Manager
talent_grids - Little Ferry, New Jersey, us, 07643![talent_grids](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.
Location:
This role can be based in either San Francisco or Sunnyvale depending on what the candidate approved for hire chooses.
We are looking for a Marketing Manager to join an exciting new pilot program called the Flexible Resource Pool, in which you would rotate to various teams for short term assignments in either acquisition or customer marketing, covering vacancies from leaves of absence. This allows you to get to know multiple teams and lines of business in a given year and make immediate impact. We are seeking experienced Marketers for this program who can hit the ground running.
Responsibilities may include:
Lead the strategy and execution of demand generation programs across channels to acquire new customers, including webinars, content marketing, digital, email marketing and nurture programs.
Develop marketing campaigns to drive engagement, upsell and cross-sell of existing customers, deepening the LinkedIn relationship.
Manage live engagements with prospects and customers via conference sponsorships and hosted events.
Develop and execute targeted marketing strategies (including Account Base Marketing) in partnership with cross-functional partners.
Partner with our marketing operations team to deploy digital campaigns across LinkedIn and paid channels, developing the targeting, messaging and creative.
Liaise with cross-functional partners, including Marketing Operations, Business Operations, Analytics and Sales Development to manage the health of the marketing pipeline funnel and optimize campaign performance.
Basic Qualifications:
5+ years marketing experience
BA or BS degree or equivalent experience
Preferred Qualifications:
B2B Marketing expertise with a track record for driving measurable growth (preferably SaaS demand generation, customer or lifecycle marketing).
Experience developing programs and campaigns across digital, email, webinars, social and/or event channels. Strong copywriting skills to develop compelling emails and landing pages that convert. A/B testing and email automation experience a plus.
Demonstrated experience with quantitatively measuring campaign or funnel effectiveness, developing a plan to optimize performance and establishing best practices.
Excellent communication skills and demonstrated ability to collaborate cross-functionally - in any given day you will probably work with other marketing teams, sales, insights, analytics, business operations and more!
Ability to prioritize and manage multiple projects in a fast-paced, dynamic environment.
Be creative, resourceful and like to have fun (most importantly, have a good sense of humor!)
MA/MBA degree in marketing or related field.
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